daniel.munoz.sastre@uva.es

PhD in Audiovisual Communication and Advertising. Lecturer at the University of Valladolid where he teaches the subjects of Culture and Corporate Identity and Brand Management. Member of the Research Group on Trends in Advertising and Consumption of the Icono 14 Association. He has been editor-in-chief at the two main Spanish radio stations, SER and COPE, advisor to various companies and institutions on corporate identity issues and contributor to the candidacy of Segovia (Spain) for European Capital of Culture in 2016.

isabel.rodrigo@uva.es

PhD in Audiovisual Communication and Advertising and Master’s in communication with Social Purges: Strategies and Campaigns from the University of Valladolid. Senior Lecturer at the University of Valladolid. He has won the Caja España 2007 research prize and the IV Research Scholarship of the Institute of Traditional Segovian Culture of the Provincial Council of Segovia. She is a researcher at the Complutense University of Madrid (Spain) in the Chair of Digital Communication in Childhood and Adolescence and in the SocMedia Research Group.

luis.rodrigo@uva.es

PhD in Audiovisual Communication and Advertising and Bachelor of Law. Senior Lecturer at the University of Valladolid (Spain). He has been recognized with the Caja España and Caja Segovia research prizes for two projects related to communication and consumption. Researcher of the Complutense Chair of Communication and Marketing in Childhood and Adolescence. He is the author of several books and about thirty articles in scientific journals. He was Director of Communication of the Segovia Campus of the University of Valladolid.