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FUNDAMENTAL RIGHTS OF PEOPLE WITH DISABILITIES REFLECTED IN THE SOCIAL DISCOURSE OF THE MAIN DISABILITY ORGANISATIONS IN SPAIN

Marketing and Publicity Degree professor. PhD candidate in Audiovisual Communication and Advertising Doctoral Program at the Complutense University of Madrid (Spain). Member of the project "Visual map of professional orientation for the Degree in Advertising and Public Relations" at the Complutense University of Madrid.

lmanas@ucm.es

Professor in the Department of Applied Communication Studies at Complutense University of Madrid (Spain). He holds a PhD in Audiovisual Communication and Advertising with Extraordinary Award from the same University. His research interests include the management of intangibles in Communication

hvivar@ucm.es

Professor of Information Technologies and Audiovisual Communication at the Complutense University of Madrid (Spain). Director of the research group FONTA (Training in New Audiovisual Technologies) officially recognized by the UCM. Currently I direct as Principal Investigator the national project 'Inclusion and Employment of people with disabilities in the audiovisual sector' (COMPENSA).

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Resumo

Ever since the United Nations Convention on the Rights of Persons with Disabilities took place in 2006, the promotion of fundamental rights for this group has been continuous, fostering social inclusion to reduce the stereotypes and prejudices that had prevailed until that time. The aim of this research is to analyse the discourse on social networks of the main associations, foundations, as well as public and private organisations with regard to disability in Spain on the International Day of Persons with Disabilities 2020, in order to identify the topics that generate the highest level of interaction among the different profiles on social networks. The results suggest that despite the limited reach of these organisations on social networks, their discourse is based on fundamental rights such as participation and inclusion, accessibility, individual autonomy, and equal opportunity, which provide greater knowledge and a positive vision of persons with disabilities to society as a whole, raising awareness about stereotypes, prejudices and hate speech that are still common.

Desde la Convención sobre los Derechos Humanos de las Personas con Discapacidad de Naciones Unidas en el año 2006, el impulso de los derechos fundamentales de este colectivo ha sido una constante, fomentando una inclusión social que redujera los estereotipos y prejuicios vigentes hasta entonces. El objetivo de esta investigación es analizar el discurso en redes sociales durante el Día Internacional de las Personas con Discapacidad 2020 de las principales asociaciones, fundaciones y entidades públicas y privadas sobre discapacidad en España, identificando los temas que generan una mayor interacción por los diferentes perfiles en redes sociales. Los resultados sugieren que, a pesar del limitado alcance de estas entidades en redes sociales, sus discursos se construyen a partir de derechos fundamentales como la participación e inclusión, la accesibilidad, la autonomía individual o la igualdad de oportunidades, que trasladan un mayor conocimiento y visión positiva de las personas con discapacidad al conjunto de la sociedad, concienciando sobre los estereotipos, prejuicios y discursos de odio aún vigentes.

Palavras-chave

AccessibilityDisabilityHuman RightsInclusiónsocial media

AccesibilidadDerechos humanosDiscapacidadInclusiónRedes sociales

Como citar este artigo

López-Cepeda, Ismael; Mañas-Viniegra, Luis; Vivar-Zurita, Hipólito. Fundamental rights of people with disabilities reflected in the social discourse of the main disability organisations in Spain. Thematic dossier International Relations and Social Networks, July 2021. Consulted [online] on date of last visit, https://doi.org/10.26619/1647-7251.DT21.7

Article received on 24 December, 2020 and accepted for publication on 23 February, 2021