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THE SOCIAL PRODUCTION OF COMMUNICATION WHEN THE WORLD BECOMES GLOBALIZED

Dr. in communication science from the Complutense University of Madrid (Spain). Professor of the UCM. Area of knowledge: Sociology. Her publications include "The communicative mediation of personal and collective identities" Latina magazine of Social Communication, 70, pp 552 to 565. (2015) (With Martin Serrano, M.) and Paradigms of the Impacts of ICT on culture and knowledge "in Latina Magazine of Social Communication, 70, pp. 347 to 379. (2015) (With Bernete, F. and Franco, D.).

fbernete@ucm.es

Dr. in communication science from the Complutense University of Madrid (Spain). Professor of the UCM. Area of knowledge: Sociology. Coordinator of the universitymaster on Social Communication. His publications include: Content Analysis" in Lucas, A. and Noboa, A (editors): Knowing the social: building strategies and techniques and data analysis. Madrid: Fragua Editorial, 2014 and "Designs for Social Science Study of Globalized Future Scenarios". International Journal of Humanities and Social Science Vol 4 No. 11 (1).; September 2014 ISSN 2220-8488 (Print) 2221-0989 (Online); pp 93-108 (with O. Velarde).

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Resumo

This work is framed within the context of the researches and papers on the changes arising from the convergence of globalization and the ICTs that enable globalization. It resumes the theoretical approaches of Manuel Martín Serrano to study some of the transformations in the mediating function of the public communication linked to the technology advancements introduced in the Communication System. It tackles the technical developments that enable the access to more information – in many cases immediately, which does not necessarily imply that users have a better undersanding of what is happening in the world. The current use of ICTs may lead to a reproduction of stereotypes within affinity groups – making each group more closed rather than opening them to different groups with whom they may discuss or share interpretations of the change in the environment.

Este trabajo se inscribe en el contexto de las investigaciones y ensayos que se ocupan de los cambios producidos por la convergencia de la globalización y las TIC que la posibilitan. Retoma los planteamientos teóricos de Manuel Martín Serrano para examinar algunas de las transformaciones en la función mediadora de la comunicación pública asociadas a los avances tecnológicos que se introducen en el Sistema de Comunicación. Se trata de desarrollos técnicos que posibilitan el acceso a más informaciones, en muchos casos de forma inmediata, pero no por ello facilitan necesariamente que el usuario tenga un mejor conocimiento de lo que ocurre en el mundo. El uso actual de las TIC puede conducir a una reproducción de los estereotipos en el seno de los grupos de afines; a un cerramiento de cada grupo, más que a una apertura a grupos diferentes con los que dialogar y compartir las interpretaciones del cambio del entorno.

Palavras-chave

globalizationHumanizationKnowledgeRepresentationsUse of ICTs

Como citar este artigo

Hermida, Olivia Velarde; García, Francisco Bernete (2016). “The social production of communication when the world becomes globalized”. JANUS.NET e-journal of International Relations, Vol. 7, Nº. 2, November 2016-April 2017. Consulted [online] on the date of last consultation, http://hdl.handle.net/11144/2785

Article received on 11 February, 2016 and accepted for publication on 21 September, 2016