promote governance frameworks that facilitate the implementation of cross-cutting
policies, enabling cultural heritage to contribute to objectives in different policy areas,
including to smart, sustainable and inclusive growth…” (Conclusions on the Participatory,
2014).
European states recognize the importance of protecting historical and cultural
monuments and pursue an active policy in this area, based on the concept of participatory
governance.
Italy, being the leader in the number of monuments of cultural heritage, gives their
protection one of the priorities in cultural policy. The country has created a system of
state bodies and institutes for heritage protection: the Ministry for Cultural Assets and
Environments (transformed into the Ministry of Cultural Heritage and Activities), the
Ministry of Public Works on Restoration of Objects, the Ministry of Tourism, and the
Ministry of Civil Protection.
Attracting private investment to heritage protection is widely used in the country. About
60% of Italy's national property is privately owned. Sponsors are banks, enterprises and
insurance companies. The successful experience of cooperation has prompted
government agencies to create such structural units of governance as mixed private-
state funds. Public organizations, such as the Italia Nostra, which has been operating
since 1955 to protect cultural monuments, play a large role in the cultural heritage
government system (Mironova, 2009).
An example of a successful public-private partnership in Italy is the protection of the
World Heritage Site ‘The Archaeological Areas of Pompeii, Herculaneum and Torre
Annunziata’. These archaeological areas, buried by the eruption of Vesuvius, were for a
long time in state ownership and governance, regulated by a centralized state system,
and experienced chronic underfunding. During the reform, the local heritage office
received financial and administrative autonomy from the ministry, which provided
increased funding and reduced bureaucracy. In 2001, a public-private partnership known
as the Herculaneum Conservation Project 79 was implemented, which contributed to the
conservation and governance of the archaeological area. The success of this initiative
brought a number of factors, and the project was based on actions taken by the local
heritage office. The Herculaneum Conservation Project, which is jointly coordinated by
the Packard Humanities Institute, the British School at Rome and the Soprintendenza
Archeologica di Pompei, is engaged in restoration, conservation of organic materials, and
documentation (Hammer, 2015).
The UK offers an original approach to heritage protection. Here a special role is played
by a charitable organization, completely independent of the state, founded in 1895 – The
National Trust. It is based on membership fees, donations and income from various
events. The organization's goal is to safeguard protected areas, farmland, archaeological
remains, nature reserves, villages, historic houses, gardens and even pubs (National
Trust annual report, 2017).
In Germany, the Berlin Museumsinsel, a UNESCO World Heritage Site since 1999, is a
good example of the participatory governance of a cultural heritage site. The museum is
the most important institution of cultural heritage, becoming more open and democratic,
less elitist. Berlin is a very modern and rapidly developing city, and the Museumsinsel