important theories derive, such as Wittgenstein’s, focused on language game, as well as
the revolutionary schools of Heidegger and Gadamer, which underline the social and
historical nature of subjectivity itself.
From a linguistic perspective, the origins of the study of discourse go back to classical
rhetoric, which recognized, over 2000 years ago, that the quality of a text does not lie
only in its formal correctness, but also in its "persuasive effectiveness” (Van Dijk, 1985:
1). According to Van Dijk, the success of the discipline continued even during the Middle
Ages and the seventeenth and eighteenth centuries, but in the nineteenth and early
twentieth centuries, the preponderance of rhetoric in the humanities was eventually
supplanted by areas such as historical and compared linguistics as well as by the
structural analysis of language. The Russian formalism of the 1920s and 1930s fostered
the study of narrative, hitherto confined to linguistics, in other disciplines such as
psychology and anthropology, and the fruits of this interdisciplinarity would still be picked
forty years later in the French structuralism, in works by authors like Levi-Strauss and
Barthes, to name a few. Linguistics thus became a vehicle for the study of culture, myths
and now discourse, a topic first published in 1964.
This was the collective work Communications 4, dedicated exclusively to discourse
structure analysis, which included a revolutionary set of topics, including film analysis by
Metz and Barthes’ rhetorical analysis of advertising, who also signed the first introduction
to the newly formed Semiology discipline. According to Van Dijk, "Despite the framework,
guidelines, the research subjects and methods of all these authors being far from
homogeneous, the common interest in discourse analysis within the broader framework
of semiotics inspired by linguistics influenced and gave coherence to these first attempts"
(Van Dijk, 1985: 3).
The French structuralism set the tone for the new area of discourse that would grow over
the next decade in dozens of published works and applications to various disciplines. The
next increase came in the 1970s, with linguistics’ discovery of the philosophical work by
Austin, Grice and Searle on speech acts. The book How to do things with words (Austin,
1962), demonstrated, for the first time, how and in what circumstances to talk is to do,
opening the field of linguistics to pragmatics. With Austin, the speaker becomes a social
actor and the understanding of life in society can no longer do without the study of
language and its use.
In psychology, the study of discourse allowed developing cognitivism against the
prevalence of the behavioural trend of previous decades; sociology, by the hand of
authors like Goffman, focused on the analysis of social structure, studying the daily
conversations of ordinary speakers; anthropology, for its part, took the first steps in the
so-called ethnography of communication, taking an interest in language and its symbols;
law also yielded to the study of discourse, after realizing that its object - laws, legal
action, legal documents - had an eminently discursive nature; history, whose sources
and work are mostly textual, saw a fundamental methodology in discourse analysis; in
the same sense, the study of mass media found in discourse analysis a powerful tool for
understanding phenomena, such as the conditions of message production and reception
and the meaning of the actual published message.
Although deriving from linguistics, this expansion of the discursive approach was so
significant that, today, a growing number of linguists even question the qualifications of
discourse analysis as an area belonging to the language science.