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Universidade Autónoma de Lisboa
e-ISSN: 1647-7251
Thematic Dossier
International Relations and Social Networks
July 2021
130
QATAR'S COMMUNICATION STRATEGY AND THE RESOLUTION OF THE
DIPLOMATIC CONFLICT IN THE GULF
ANA ISABEL GONZÁLEZ SANTAMARÍA
ana.gonzalez@esic.edu
PhD in Applied Economics. Postgraduate Course on Economic Intelligence and Security.
Economist specialised in Arab countries and their economic relations with the EU. Professor in
ESIC Business and Marketing School as well as in several masters and postgraduate courses.
Senior researcher in the research project group of CEMRES (Euro-Maghreb Center for Research
and Strategic Studies) since 2014. She was in charge of the Business Program of Casa Árabe and
worked as a Market Analyst at the Spanish Commercial Office in Amman (Jordan)
Abstract
On the 5th of June 2017, Saudi Arabia, the United Arab Emirates, Egypt and Bahrain
announced the rupture of diplomatic relations and the closure of borders with Qatar in
response to its alleged support for terrorist activities destabilising the region. In order to
revert the situation, 13 demands were made, which Qatar refuses to meet.
Qatar was isolated within the Gulf Cooperation Council and its international image was
damaged, particularly after the Trump Administration backed the blockade. In these trying
circumstances, Qatar has managed to resist by developing a public diplomacy that integrates
the analogue and digital environments in which communications play a vital role. Qatar has
protested its innocence before regional and international public opinion, and it has denounced
the anti-Qatar campaign and fake news stories that flooded social media, particularly Twitter,
before and during the first months of the crisis.
It has developed a communication strategy showing its willingness to open dialogue, respect
for international bodies where it defended its cause, together with diplomatic activities
reinforcing its positions before very diverse actors such as the United States, international
bodies, Kuwait and Turkey. Qatar used this strategy to transform its online influence into
offline diplomatic influence until it succeeded in getting Kuwait to act as mediator, with the
support of the United States, in order to put an end to the blockade, which was the top goal
of its foreign policy.
Keywords
Communication; blockade; digital diplomacy; Qatar; public diplomacy.
How to cite this article
Santamaría, Ana Isabel González. Qatar's communication strategy and the resolution of the
diplomatic conflict in the Gulf. Thematic dossier International Relations and Social Networks,
July 2021. Consulted [online] on date of last visit, https://doi.org/10.26619/1647-
7251.DT21.9
Article received on January 5, 2021 and accepted for publication on March 18, 2021
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e-ISSN: 1647-7251
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Qatar’s communication strategy and the resolution of the diplomatic conflict in the Gulf
Ana Isabel González Santamaría
131
QATAR'S COMMUNICATION STRATEGY AND THE RESOLUTION OF
THE DIPLOMATIC CONFLICT IN THE GULF
1
ANA ISABEL GONZÁLEZ SANTAMARÍA
1. Introduction
The Gulf Cooperation Council (GCC) was created in 1981 and it is formed by: Saudi
Arabia, Bahrain, the United Arab Emirates (UAE), Kuwait, Oman and Qatar. It is a political
and economic alliance with the goal of fostering cooperation in all areas. The presidency
of the GCC rotates every year and it is headquartered in Riyadh. The highest decision-
making entity, the Supreme Council of Heads of State, meets annually.
The GCC constituted an example of cooperation for the Arab world until the 2017 crisis.
From an economic point of view, it is the Arab space with the highest degree of
integration, its highest achievement being the creation of a common market that came
into effect on the 1st of January 2008. This involved the free movement of people, goods
and capital. Despite some failed initiatives such as the creation of a single currency in
2010, the GCC has succeeded in connecting the electrical grids of the six countries and
started a project in 2009 to connect railway networks transporting both passengers and
goods. The diplomatic crisis changed the outline of this project created to connect Saudi
Arabia and Qatar, which was later expanded to the rest of the countries (Keynoush,
2020)
2
.
Cooperation in the area of Defence came into effect with the creation of the Peninsula
Shield Force in 1984, with headquarters in Saudi Arabia, and was expanded in 2004 with
the signature of a pact for sharing intelligence. The Shield Force has been deployed
numerous times, the most significant occasion taking place in 2011 when the Bahrain
government requested help in order to control the strong protests in its territory.
The diplomatic crisis undoubtedly marks a before and after for the GCC and puts into
question the entirety of the cooperation carried out throughout 36 years. It also casts
doubts on the possibility of making more progress in the area of political and economic
integration. In addition, it has affected the geopolitics of the Middle East and generated
new alliances and alignments, which have effects that are difficult to predict.
1
Article translated by Najual Traductores & Intérpretes.
2
https://insidearabia.com/gcc-railway-project-held-up-by-financial-problems-and-qatars-exclusion/.
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This article aims to offer a perspective on how Qatar has used public diplomacy (PD) in
the digital environment. The objective is to analyse how Qatar's PD has managed
communication and determine the basis on which its PD has created an official narrative
for defending its case before the international community, both in traditional media as
well as in social media, especially on Twitter. The ultimate goal was to end the blockade
without meeting the demands of the countries that imposed it. In order to achieve this
goal, Qatar needed to translate its online influence into offline influence.
1.1. Milestones of the diplomatic crisis in the Gulf
The announcement of the rupture of diplomatic relations took place on the 5
th
of June
2017. Saudi Arabia, the UAE, Egypt and Bahrain unilaterally declared the closure of land,
air and maritime borders with Qatar, as well as the interruption of trade in goods and
services. These actions were followed by the expulsion of all the Qatari residents that
were present in their territories and the immediate recall of all their citizens that were
residing in Qatar.
On the 8
th
of June, the quartet
3
published a joint declaration including a list of 59 people
and 12 foundations in Qatar that were linked to terrorism. On the 22
nd
of June, it
published a list of 13 demands for putting an end to the crisis, which included the closure
of the television chain Al Jazeera, the end of Iran's diplomatic missions in Qatar, as well
as the closure of the Turkish military base that was under construction in Qatar. If Qatar
accepted these demands, a period of ten years would begin in which the quartet would
audit in situ whether these conditions were met or not.
Qatar did not accede to these demands since it considered that they compromised its
sovereignty, and thus faced an unprecedented financial boycott aggravated by its
geographical location. Qatar is a peninsula with a single land border with Saudi Arabia,
and its main supply lines are the container ships moored on the ports of the UAE. In
addition, the closure of the neighbouring airspace of the GCC grounded a large part of
Qatar's air fleet. Qatar was forced to look for alternatives in order to secure supplies, air
routes and security. Moreover, it had to defend itself before the international community
against what it considered to be infringements on the rights of its citizens and companies,
and it had to protest its innocence at being accused of promoting terrorism in the region.
All these actions came at a great financial and reputational cost that cast doubts on,
among other things, the country's suitability to host international events such as the FIFA
World Cup in 2022.
For three years and seven months, Qatar managed to survive the blockade, forge new
alliances and restructure its economy by means of an active foreign policy in which
communications have played a vital role. The end of the diplomatic crisis was announced
on the 4
th
of January 2021 when Kuwait's Minister of Foreign Affairs officially announced
that Saudi Arabia was opening its air space and its borders with Qatar that same
afternoon. The following day, the fortieth summit of the GCC began on the Saudi city of
Al-Ula, where the reconciliation between the countries of the Gulf was confirmed.
3
The terminology used by Qatari media in English referred to the group of countries as “the quartet” or the
blockading countries. They were often mentioned as a group led by Saudi Arabia.
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1.2. Public diplomacy in the digital era
The term public diplomacy (PD) appeared in the United States in 1965, coined by Edmond
Gullion. Its definition has evolved alongside international relations, particularly since the
end of the Cold War. (Manheim,1994) defined PD as “the actions that the government
of a nation takes in order to influence the public opinion and the elites of another nation
with the aim of making the foreign policy of said government favourable to it”. More
recent definitions state that PD consists of “indirectly influencing the behaviour of a
foreign government by exerting influence on the attitudes of its citizens” (Noya, 2006:
6). It is important to point out that PD aims to influence not only foreign policy matters
but also any matter that may affect a country's national interests. In this regard, (Lee &
Hocking, 2010: 11), recognise that PD is concerned with promoting a state's strategic
objectives.
Since it wants to exert influence on a foreign public with certain goals in mind, PD can
be mistaken for propaganda. The difference is that PD is “a two-way street” that in
addition to exerting influence on a foreign public, it also establishes a sort of dialogue
with it (Melissen, 2011: 18). Similarly, (Hayden, 2012) states that in a digital
environment, audiences are active agents, so this diffuses the boundaries between PD
and traditional diplomatic activities, which include communication.
At this point it is necessary to mention the term digital diplomacy (DD), which relates to
the use of digital technology and social media for diplomatic ends. Currently there is not
a unified definition of DD nor a unified focus of research (Manor, 2017). Some authors
state that DD is just diplomacy that uses digital technology media and involves changes
in the exercise of diplomacy but no changes to its objectives. In this regard, (Hocking &
Melissen, 2015:9) declare that the digital revolution produces fundamental changes in
diplomatic functions, including negotiation, representation and communication. In the
digital era, DD must be capable of building a network of networks of followers and
influencers, as well as knowing how to link the effects of DD with tangible foreign policy
outcomes in order to convert online influence into offline diplomatic influence (Bjola,
2018).
In this context, the communication function of PD experiences a type of hybridisation
between the environments of new media and diplomatic channels. According to (Hocking
& Melissen, 2015: 11), this results in an adaptation between analogue and digital, so that
traditional media are adapting to new ways of conceptualising, sharing and viewing news.
According to (Rubio, 2015 :16), PD has expanded its scope to global public opinion, and
this transformation "has been accelerated by digital media (Twitter), the rise of
international television stations (CNN and Al Jazeera) and the advent of transparency in
our lives (Wikileaks)”. Nowadays, almost no one questions that PD practices on social
media influence the perception of a country by target audiences, although measuring
their impact is complex (Sevin & Ingenhoff, 2018). The conclusion applied to DD in the
United States that “network technologies give the power back to the nation-state and to
large institutions” (Ross, 2011) is more debatable, though interesting.
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2. Communication as a new battlefield in this diplomatic crisis
Like a product of its time, this conflict had one of its battlefields in cyberspace, where
cyberattacks, disinformation, the use of bots and campaigns in social media were carried
out in favour and against the countries involved. When reviewing the literature related
to communication management by official bodies during this crisis, it becomes apparent
that there are not many studies published, and that qualitative analyses of
communications in social media are predominant though with two different focus.
The first group studies the content of the messages of public bodies in social media as a
DD tool, while the second group focuses on analysing the hashtags of the most popular
tweets during the first months of the crisis. Among the first group, (Mitchell, 2019) does
an outstanding qualitative and quantitative analysis of the digital discourse in the six
countries of the GCC during the diplomatic crisis, which is centred around sensitive topics
such as the FIFA World Cup in 2022, the role of women, and the demarcation of borders.
This author concludes that “the politicisation of the online public sphere in the region
does not represent a fundamental change in the diplomacy of the region but rather a
new battleground for old regional rivalries.”
One of the most complete studies was carried out by (Al-Mansouri, Al-Mohannadi &
Feroun, 2021) that analysed the communications on Twitter by the ministers and the
ministries of Foreign Affairs (MFA) of the four GCC countries involved in the crisis during
the period between the 5
th
of June and the 13
th
of September 2017. The study is limited
to messages in Arabic and on Twitter, since it considers it the only social media platform
used by the Gulf States for their PD activities addressed to the public in the region. These
authors note that the minister and the MFA of Qatar are the second most active in the
number of tweets published, and that the predominating subject is the visits and
meetings with their counterparts from other countries, followed by terrorism. The focus
on the latter is radically different from the rest of the countries involved in the conflict,
since it always highlights Qatar's commitment to fighting international terrorism. These
authors compare their conclusions with the analysis carried out by (Akdenizli, 2018)
based on the tweets in English published by the government bodies in the Gulf. According
to these authors, there are differences in the frequency, wording of the statements,
target audience and subjects discussed.
In addition to the above-mentioned analyses, (Jones, 2017) studies the use of bots and
considers it proven that 20% of the Twitter accounts posting anti-Qatar content were
bots. The same author expands the scope of his research (Jones, 2019) and highlights
the anti-Qatar propaganda using tweets with tags against the emir and his “regime”,
against Al Jazeera, and those linking Qatar with terrorist groups or with Iran. This author
casts doubt on the use of Twitter “as a tool to generate valid discussions about public
opinion, even though it is a very important tool for sharing news”. In a similar way,
(Leber & Abrahams, 2019), consider proven the manipulation of discourse on the internet
and the mass production of messages using bots with the goal of earning supporters.
The second group of analysis focuses more on the topics that support people to people
communications, among which (Allagui & Akdenizli, 2019) should be highlighted, which
studies the information war and the role played by media and new technologies as tools
to divide people and propagate the crisis. The authors conclude that “either voluntarily
or by force, social media users backed the positions of their governments”. This backing
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loses significance in light of the threats that the majority of the States levied against the
citizens that backed the propositions of the opposing countries.
Among this second group there is also an article published in the Singaporean newspaper
The Straits Times
4
about the content of the tags featured in messages that appeared
during the first days of the crisis on Twitter, Facebook and Snapchat. This article is useful
for reflecting on and remembering the reactions of the users supporting their countries
or making references to matters such as the celebration or potential cancellation of the
Football World Cup in Qatar. It is interesting to note that many expatriates originating
from numerous countries, and particularly Asian countries, also participated in the
discussions that took place on social media.
In spite of its limitations, peer-reviewed literature shows that the countries involved in
the crisis used social media as a PD instrument. However, it seems that the messages
published on social media aimed at the regional public had a purpose more related to
propaganda. In the case of Qatar, it involved showing national unity and support for its
leaders, refuting accusations and showing a prominent activity abroad as proof that the
country was not isolated.
As for the messages published in English on social media by official government bodies
or media, these reflect the official narrative, and they are an additional media channel
trying to influence international public opinion. In the case of Qatar, taking into
consideration the centralisation of official government communications and that most of
the media is owned by the state, it can be stated that communications on social media
reflect the official narrative and they are another tool of PD. As a result, faced with the
technical limitations involved in analysing the contents on social media of all of Qatar's
official government media and their international impact, the analysis of news published
in English on the websites of government media for the international community can
serve for the purposes of this analysis. This indirect way of studying both the content of
the narrative as well as the priority target audience makes it possible to understand the
core ideas on which the Qatari version of the crisis has revolved around, and get a
perspective about the organisation of the communications used to achieve the objectives
of its PD.
3. Analysis of Qatar's official government communications during the
crisis
All matters related to official government communications in Qatar are handled by a
government body called The Government Communications Office (GCO). This body
answers to the prime minister and it is the main source of official government news. As
a guide for this study, the timeline of the crisis that appears on the website of the GCO
has been followed, which reflects the most significant events for Qatar. Similarly, the
news published in English by official government media have been used, mainly Al
Jazeera, but also by the MFA and the QNA. In addition, evidence of the impact that some
of these news had on international media and institutions was sought.
4
https://www.straitstimes.com/world/middle-east/qatar-crisis-spills-onto-social-media.
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This section is divided into three blocks. The first one details Qatar's version of what
transpired before the official announcement of the rupture of diplomatic relations, and it
is obviously a retrospective view of events. The second one focuses on presenting the
relevant facts to Qatar and that have an international impact when it comes to seeking
support. This section has a subsection dedicated to U.S. related news and another
subsection making reference to sharing news related to Kuwait and Turkey. The
conclusion of the analysis is detailed in a third section presenting how the end of the
diplomatic crisis was communicated.
3.1. Presenting the relevant facts before the crisis
The official timeline of the GCO presents three relevant facts that took place before the
crisis. The first one is the publication of an article in a U.S. media outlet, which is not
mentioned by name, on the 20
th
of April 2017. According to the GCO, it is the first in a
series of thirteen articles with unfounded accusations aimed at smearing the reputation
of Qatar in the U.S.
The second one is the summit in Riyadh between the U.S. and the countries of the Muslim
World League, in which Qatar commits to fight terrorism together with the countries of
the GCC. In addition, Al Jazeera
5
highlights in its chronicle of the summit the differences
between the respectful speech about Islam given by Trump at the summit and the
measures taken by his Administration “against several Muslim majority nations and his
previous comments about Islam”. Moreover, it highlights the signature during the
summit of the biggest arm sales contract in the history of the U.S., which was agreed
with Saudi Arabia.
The third relevant fact was the hacking of QNA's web and the social media accounts of
other governmental institutions on the 24th of May 2017
6
. One year later, Al Jazeera
7
reported that the attack was carried out by a “pirate cell” working from inside a Saudi
ministry. These attacks consisted of publishing false statements attributed to the emir or
the QNA on social media in order to start a smear campaign that would reach its highest
point during the diplomatic crisis of the 5th of June. It also highlights that before and
after the day of the rupture of diplomatic relations, Saudi Arabia and its allies created
187 Twitter accounts.
3.2. Narrative of the facts relevant to Qatar during the crisis and their
international impact
Once the crisis was declared, the measures of the blockade began to be enforced. Thus,
on the 19
th
of June 2017, Saudi Arabia, Bahrain and the UAE ordered their citizens
residing in Qatar to immediately return to their countries of origin and banned any Qatari
citizens from entering or remaining in their territories. That same day, Qatar denounced
5
https://www.aljazeera.com/news/2017/5/21/riyadh-summit-discusses-ways-of-rooting-out-terrorism,
6
Days later, an article published in the U.S. press did not give credence to the statements attributed to the
emir of Qatar nor to a fake interview of the QNA declaring that, among other things, Iran was the great
stabilising power in the region: https://www.washingtonpost.com/news/monkey-
cage/wp/2017/06/01/whats-going-on-with-qatar/
7
https://www.aljazeera.com/news/2018/6/4/qatar-state-news-agencys-hacking-linked-to-riyadh.
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these unilateral measures before the Office of the High Commissioner for Human Rights
of the UN
8
For the GCO, these measures represented a violation of fundamental rights
since they “divide families, interrupt studies or force businesses to close”
9
.
On the 8
th
of January 2018, Al Jazeera
10
shared the news that a report of the UN
concluded that the blockade was illegal. This report was based on the conclusions of a
representative of the High Commissioner for Human Rights of the UN, who travelled to
Qatar in November 2017. The statement of Ali bin Smaikh al Marri, chairman of the
Committee for Human Rights of Qatar, is transcribed in the same news story, highlighting
that “the blockade not only seriously affects diplomatic relations and it is not only an
economic boycott, but its measures are also unilateral, abusive and arbitrary, and they
affect Qatari and expatriate citizens.”
This news story was widely shared in numerous international media and institutions
throughout 2018. The reaction of the U.S. media is detailed in point 3.2.1. In turn,
Amnesty International
11
condemned the damage caused to thousands of people in the
Gulf. Additionally, it rejected the coercion exerted on the citizens of the States imposing
the blockade, which included threats of prison sentences to anyone who expressed
sympathy for Qatar and to those who had not left the country. The Euro-Mediterranean
Human Rights Monitor also published a report denouncing the measures of the blockade
as “a flagrant violation of human rights” (Euro-Med Monitor, 2018).
Concurrently, Qatar began legal actions via government channels to denounce that the
blockade breach international agreements related to human rights or free commerce.
Each one of these complaints was echoed in mainstream and social media. Table 1 shows
the most significant requests before international bodies.
One of the most remarkable cases that was taken before the WTO was the pirating of
BeIN Sports, a company with the rights to broadcast Premier League matches in the
Middle East and North Africa. Al Jazeera
12
reported that the hack was carried out in an
operation called “beoutQ”. The WTO created a panel to investigate the complaint. Another
interesting case was Qatar Airways’ request of international arbitration against the four
states of the blockade on the 22
nd
of July 2020. It claimed $5 billion in damages for the
closure of airspaces and the cost overrun of having to trace longer routes.
Table 1. Qatar’s requests before international bodies
Action
Date
Resolution
Date
Qatar requests starting proceedings against Saudi
Arabia, Bahrain, the UAE and Egypt before the
ICAO for the blockade of airspace, which infringes
on article 84 of the International Convention of
Civil Aviation.
30/10/17
The ICAO accepts Qatar's
request.
29/06/18
8
The United Nations Human Rights Training and Documentation Centre for South-West Asia and the Arab
Region has been headquartered in Doha since 2009.
9
The public body Doha International Family Institute (DIFI,2018) published a about the consequences of the
blockade on Qatari families and on other families of the Gulf.
10
https://www.aljazeera.com/news/2018/1/8/qatar-un-report-proof-saudi-led-blockade-illegal.
11
https://www.amnesty.org/en/latest/campaigns/2018/06/one-year-since-gulf-crisis-qatar-bahrain/.
12
https://www.aljazeera.com/economy/2018/12/18/wto-to-investigate-saudi-rights-breach-over-qatars-
bein
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Dispute with the UAE before the WTO due to the
measures restricting commerce and the rights of
intellectual property.
23/10/17
The Dispute Settlement
Body of the WTO accepts
Qatar's request and
creates a panel to study
the complaints.
The panel is created.
Qatar withdraws from the
dispute
22/11/17
28/05/19
19/01/21
Qatar requests provisional measures against the
UAE before the ICJ for violating the Convention
against all kinds of racial discrimination.
11/06/18
The ICJ orders provisional
measures.
The ICJ dismisses the case
23/07/18
04/02/21
Appeals presented by Saudi Arabia, Bahrain, the
UAE and Egypt before the International Court of
Justice against the decision of the ICAO.
04/07/18
The appeals are rejected
and Qatar's right to
continue its procedure
before the ICAO is
recognised.
14/07/20
Legal action taken against Saudi Arabia before the
WTO for blocking BeIN Sports' network and
pirating its contents.
10/18
The WTO accepts
investigating Qatar's
accusations.
18/12/18
Source: author's own research (WTO: World Trade Organization. ICAO: International Civil Aviation
Organization. ICJ:International Court of Justice).
3.2.1 Relevant news for Qatar related to the United States
Trump's initial show of support for the countries promoting the blockade seemed to affect
bilateral relations. In the days after the announcement of the diplomatic rupture, some
U.S. media reported on the humanitarian tragedy caused by the blockade and presented
the arguments put forth by Qatar's official government communications detailed on
section 3.2. An article in The Washington Post
13
described the panic felt by all the
residents in Qatar, not only Qatari nationals, at the possibility of running out of supplies,
and detailed specific cases of people affected. Los Angeles Times
14
also highlighted the
situation of the citizens of the four countries of the Gulf affected by these measures and
mentioned the reactions of the international bodies.
There are three facts in relation to the U.S. that are mentioned in the timeline of the
GCO. The first one is the signature of a memorandum of understanding (MoU) on the
11
th
of July to cooperate against international terrorism and its financing, which the MFA
reports in detail. Other news published in the two months following the announcing of
the blockade cast doubts on whether bilateral relations had been affected
15
.
The second milestone highlighted by the GCO was the inaugural United States-Qatar
Strategic Dialogue meeting, held on the 30
th
of January 2018. This was interpreted as a
new mechanism for strengthening bilateral relations. Some experts believe that this
meeting was the first message sent to the boycotting countries that their goal of isolating
Qatar had failed (Kabalan, 2018)
16
.
13
https://www.washingtonpost.com/world/middle_east/qatari-capital-brims-with-fear-uncertainty-and-
resilience-as-arab-crisis-intensifies/2017/06/10/bf1b2060-4d4b-11e7-987c-42ab5745db2e_story.html
14
https://www.latimes.com/world/middleeast/la-fg-qatar-blockade-20170619-story.html.
15
On the 24th of July works began to expand the Al Udeid military base hosting 11,000 American troops, and
on the 2nd of August the Minister of Defence of Qatar visited the U.S.
16
http://arabcenterdc.org/policy_analyses/the-us-qatar-strategic-dialogue-messages-and-implications/.
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The third fact in the Qatari timeline took place in Washington when the emir of Qatar was
welcomed by Trump on the 10
th
of April 2018. It appeared that Trump's position was now
“more impartial and supportive of finding a solution to the crisis” in the Gulf (Kabalan,
2018). The subsequent meetings of the Strategic Dialogue on the 13
th
of January 2019
and the 18
th
of September 2020 strengthened bilateral relations and supported Qatar's
good reputation in the international sphere.
3.2.2 Narratives affecting third countries
This section makes reference to two countries that are key for Qatar's cause for very
different reasons, though there are no news stories that made reference to them in the
GCO’s timeline. Kuwait was mentioned especially in communications by government
bodies such as the MFA in matters related to the U.S. The news of the signature of the
MoU on the 11
th
of July 2017 also confirmed Qatar’s support for Kuwait's role as mediator.
From that moment on, each news story asserting Qatar's bilateral relations with the U.S.
included a reference to Kuwait's mediation in solving the crisis via diplomatic means. Al
Jazeera also recognised Kuwait's role as mediator
17
.
As for Turkey, in the first weeks of the blockade the government media highlighted its
military support and provision of supplies. One year after the crisis, Al Jazeera published
a long article detailing that bilateral relations had been strengthened
18
. Qatar is now the
second biggest investor in Turkey, has backed the Turkish currency when it fell against
the dollar, and it is planning to expand its investments. Turkish companies increased
their exports to Qatar and were given contracts for projects related to the FIFA World
Cup for over $11 billion. An outside observer can see that one of the “bothersome”
alliances for the blockading countries has strengthened its ties with Qatar across every
field. Government media also covered the official visits made by the emir and the Turkish
president in the last two years.
3.3. Presenting the reconciliation
The GCO featured a single piece of information about the summit of the GCC at Al-Ula
19
.
The content was quite neutral in tone and highlighted that the goals of the summit were
promoting good-neighbourliness, “emphasising the illegality of infringing on the
sovereignty of any of the member states”, in addition to not interfering in their internal
affairs. Al Jazeera did not publish too many news stories either about the end of the
blockade, and the matter was treated, indirectly, through the opinions of experts. An
example is (Aboueldahab, 2021)
20
, who highlighted that in order to move on, the Gulf
region must recognise the social and political damage caused because “the fissures in
the Gulf social fabric cannot be reverted nor forgotten so easily.” This expert suggested
putting into place a process of transitional justice
21
.
17
Particularly in the news story about the death of the emir of Kuwait.
https://www.aljazeera.com/news/2020/9/29/sheikh-sabah-the-gcc-has-lost-his-voice-of.
18
https://www.aljazeera.com/economy/2018/8/16/turkey-and-qatar-behind-the-strategic-alliance.
19
https://www.gco.gov.qa/en/top-news/41st-gcc-summit-al-ula/.
20
https://www.aljazeera.com/opinions/2021/1/20/mending-the-gulf-rift-calls-for-reconciliation.
21
This process includes reparations, compensations, researching and unearthing the truth about what took
place, applying criminal liabilities among other measures.
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Therefore, reconciliation must go beyond merely restoring diplomatic relations and
opening the borders. Al Jazeera’s
22
web page published a podcast summarising the
consequences of the blockade for the population of the Gulf and the economic burden it
has entailed. It also highlighted how the blockade strengthened Qatar's cooperation with
Iran and Turkey. This piece of media does not omit a single offence, and neither does it
leave any sensitive topic aside.
4. Outcomes
The analysis of the previous section shows that the narrative constructed by Qatar to
explain the facts that took place before the diplomatic rupture is based on the idea that
it was “a plot orchestrated wilfully and with the clear intention of damage Qatar’s image”.
This plot involved all kinds of dishonest actions such as the hacking of government
websites and the spread of fake news promoting the idea that Qatar supports
international terrorism.
As for the narrative used during the crisis, it was based on two core ideas that try to
prove that Qatar was treated unfairly and that it was a victim of the quartet:
1.The blockade is a violation of the fundamental rights and the security of the population
residing in the four Gulf countries involved.
2.Qatar is a loyal ally of the U.S and has strengthened its cooperation with it in order to
maintain the stability in the region and fight against terrorism.
The first core idea is aimed at the international community and it has two ideas that
derive from it. The first one is that the blockade is illegal because it violates the
fundamental rights of the Qatari people and the citizens of the other three countries of
the GCC implicated in the conflict, as well as those of expatriates. Qatar defends before
the international community the rights of the people that were forced to leave their place
of residency. The defence of the expatriates with lower incomes received some coverage
in Asian media, especially at the beginning of the blockade, since it put at risk even their
food security. The second idea is related to the complaint before international bodies
about the breach of international agreements by the countries of the blockade, which
affect Qatari companies. The underlying idea is that Qatar respects international
agreements and takes the international institutions it belongs to seriously.
The second core idea aims to show that bilateral relations are still alive in spite of the
crisis. Qatar hopes to earn the sympathy of part of the U.S. public opinion and show the
different attitudes of their Administrations regarding the conflict. The dichotomy between
the U.S. Ministry of Defence and Trump's attitude until September 2018 is very
remarkable. From that date on, the U.S. supported the diplomatic solution and Kuwait's
mediation.
22
https://www.aljazeera.com/podcasts/2021/1/13/why-the-blockade-against-qatar-is-ending-now.
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5. Conclusions
In light of the facts, it seems evident that the Qatari PD met its objective of putting an
end to the blockade without meeting the demands and achieved it through diplomatic
means.
Qatar has centralised the construction of its narratives. This has facilitated spreading the
message through official government channel, both in traditional and social media.
Qatar has created strong narratives that have convinced their target audiences. These
were international institutions and the U.S. public opinion.
It has earned credibility thanks to its arguments and a stance that was both firm yet
always open to dialogue, without making unwarranted retaliations. Using international
institutions to solve its problems in the framework of international legality has given
Qatar an image of transparency and legality.
This smart strategy has allowed Qatar to convince the reluctant Trump Administration
and show the world that the accusations that gave rise to the blockade were part of a
smear campaign. Qatar has been the champion of fair play while subtly showing, at the
same time, that it has found other alternatives for ensuring its security across every field.
After many of the arguments of its opponents have fallen apart, the end of the blockade
represents the beginning of a new stage in the relations of the GCC.
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