as reports, documents or research papers published by academic journals and think tanks
has been used, especially for the first part. The interview and data collection have proved
to be instruments that have been presented as great tools for deepening the object of
study. The information obtained has made it possible to capture those aspects which are
most significant and to provide, after their systematisation, an approach to Amnesty
International's work, which will give meaning to the study and will be very relevant for
the analysis and conclusions.
The main premise of this work is based on the following statement: social networks are
an extremely important tool for human rights communication, both in terms of
disseminating messages, interacting with interested people and raising funds for non-
governmental organisations specialising in human rights.
2. Communication by non-governmental organisations at the
international level
Non-governmental organisations (NGOs) that work in the international arena usually do
so in one of four thematic areas: international development cooperation, humanitarian
action, defence of human rights, and defence of the environment. These four areas form
an area of work within international relations that is led by some very particular actors,
which emerge from organised civil society, and express their concern to improve the
living conditions of the most disadvantaged populations in the international arena. These
manifestations take the form of various types of action on the ground, including
awareness-raising, denunciation, research and applied research, most of the time. The
17 United Nations Sustainable Development Goals are the roadmap to follow, and their
169 goals are the roads on the map to reach the right destination. Communication is
central to all of this, and NGOs understand that without it they cannot achieve what they
set out to do.
Communication, therefore, stands out as something essential, in all its complexity, from
the relationship with traditional media, to interaction in social networks and the use of
new technologies to communicate, as well as internal communication with partners and
members of the organisations.
Not all the work of these NGOs is carried out in what we might call the countries of the
South, but a very large percentage of it is. And the information that NGOs offer to
international audiences about these countries would constitute a counterweight to the
disinformation that the media