OBSERVARE
Universidade Autónoma de Lisboa
e-ISSN: 1647-7251
Vol. 10, Nº. 1 (May-October 2019), pp. 44-65
AGENDA-SETTING AND FRAMING IN FOREIGN POLICY: THE CASE OF RUSSIAN
AND UKRAINIAN TELEVISED COVERAGE OF THE CRIMEA CASE
Yuliia Krutikova
Yuliia.krutikova@gmail.com
Holder of a Bachelor and Master Degrees in International Relations, specializing in European
Studies (University of Coimbra, Portugal). She carried out professional internships at the
Embassy of Portugal in Bulgaria, at the Navigator Company, and at the National System Limited
Inter TV in Kiev.
Maria Raquel Freire
rfreire@fe.uc.pt
Researcher at the Centre for Social Studies and Associate Professor of International Relations at
the School of Economics (University of Coimbra, Portugal). She holds a Jean Monnet Chair,
received her PhD in International Relations from the University of Kent. She is currently director
of the PhD Programme in International Politics and Conflict Resolution, CES|FEUC. She is also a
member of the Governing Board of the European International Studies Association. Her research
interests focus on peace studies, peacekeeping and peacebuilding, foreign policy, international
security, Russia and the post-Soviet space. Her work has been published in peer-reviewed
journals such as European Politics and Society, European Review of International Studies, Journal
of Balkan and Near Eastern Studies, East European Politics, European Security, International
Peacekeeping, International Politics, Asian Perspective, Global Society, La Revue Internationale et
Stratégique, Journal of Conflict, Security and Development, Relações Internacionais.
Sofia José Santos
sjs@fe.uc.pt
Centre for Social Studies (University of Coimbra, Portugal). She is an associate researcher at
OBSERVARE (Universidade Autónoma de Lisboa). She holds a postgraduate diploma in
Communication Sciences from ISCTE-IUL, a PhD. and Master Degree in International Politics and
Conflict Resolution from the Faculty of Economics of the University of Coimbra and a Bachelor
degree in International Relations. Previously, she was a postdoctoral researcher at OBSERVARE/
UAL and at CES and researcher and coordinator of media and communication at Promundo-
Europa. She was part of the research team of the Flemish Peace Institute while a visiting scholar
and she was visiting fellow at the Universiteit Utrecht. She was co-coordinator and co-editor of
the Bulletin P@x, a periodical publication of the Group of Studies for Peace of the NHUMEP. Her
current research interests are centred on issues related to the media and masculinities; digital
rights and contentious politics; media literacy; international politics and media representations.
Abstract
This article seeks to explore the role Russian and Ukrainian conventional media played as
agenda-setters and producers of subjective framings within the context of the Crimean crisis,
exploring at the same time the relationship between state and media and the impact of media
representations on national public opinions. The analysis shows that agenda-setting and
framing at the level of states’ policies have a fundamental role in decision-shaping and
perception-building, highlighting that the manipulation of information through narrative-
construction is a powerful tool at the service of politics. This study contributes to validate the
idea that media can be perceived as key influencers of the public agenda as they emerge as
the most relevant agents in mediatising politics, becoming hence a functional gatekeeper that
might either facilitate the official discourse or instead obstruct it.
Keywords
Agenda-setting; framing; foreign policy; Russia; Crimea
How to cite this article
Kutikova, Y; Freire, MR; Santos, SJ (2019). "Agenda-setting and framing in foreign policy:
The case of Russian and Ukrainian televised coverage of the Crimea Case". JANUS.NET e-
journal of International Relations, Vol. 10, N.º 1, May-October 2019. Consulted [online] on
the date of the last visit, https://doi.org/10.26619/1647-7251.10.1.4
Article received on October 24, 2018 and accepted for publication on February 8, 2019
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
Vol. 10, Nº. 1 (May-October 2019), pp. 44-65
Agenda-setting and framing in foreign policy:
the case of Russian and Ukrainian televised coverage of the Crimea case
Yuliia Krutikova, Maria Raquel Freire, Sofia José Santos
45
AGENDA-SETTING AND FRAMING IN FOREIGN POLICY: THE CASE OF RUSSIAN
AND UKRAINIAN TELEVISED COVERAGE OF THE CRIMEA CASE
Yuliia Krutikova
Maria Raquel Freire
1
Sofia José Santos
Introduction
In the context of both decision-making processes and foreign policy management,
particularly at times of crisis, the media have a crucial role in the treatment and
interpretation of information (Gilboa, 2002) as among the discursive actors society
entails, the media are the most efficient in the dissemination of a specific narrative
(Kuusik, 2010). Agenda-setting (Shaw, 1979; McCombs and Shaw, 1993; Traquina,
1995) and framing theories (Gofman, 1974) assist in explaining the power of media to
determine the current agenda in every moment, i.e. the power to shape what should be
discussed and what should be dismissed, as well as the power to validate a particular
vision about an issue or an actor. Media are, hence, not just an information channel, but
rather an active “communication network” (Naveh, 2002: 3) where specific
understandings and representations of actors, intentions and events are (re)produced,
either intentionally or unintentionally, affecting media’s coverage, decision-makers’
political decisions, and public opinion’s preferences.
While most studies point to the recurrent politicization of the media (Craig, 1976;
Herman, 2003; Herman and Chomsky, 1988; Eilders, 2002; Kishan and Freedman,
2003), particularly in times of political crisis, fewer analyses look at how from a
processual illustrative perspective
2
the process of mediatisation of politics takes place.
In this way, this article looks at how framing is conducted, i.e. how media-related choices
are made and framed, and how they evolve. Using agenda-setting and framing applied
to foreign policy as theoretical and analytical approaches, this article analyses the role of
media in contexts of crisis through the study of the stiffening of relations between Russia
and Ukraine from 2013 to 2015, with the Russian annexation/re-integration
3
of the
peninsula in March 2014 marking the height of tension. This study maps and critically
analyses media discourse comparing the different readings and interpretations of the
Crimean crisis as portrayed by Russian and Ukrainian televised media (TV). According to
1
Maria Raquel Freire holds a Jean Monnet Chair (574780-EPP-1-2016-1-PT-EPPJMO-CHAIR - EU External
Relations Towards the East), co-funded by the Erasmus+ programme of the European Union.
2
“Processual illustrative perspective” means highlighting specific processes by means of concrete examples.
3
The choice between “annexation” or re-integration” of Crimea depends on specific interpretations of
political or mediatic actors. The wording sheds light on distinct narratives, intentions and course of events.
The Russians use the word “re-integration”, framing the issue as Crimea’s right to “self-determination”;
Ukrainians frame the issue as a violation of Ukrainian territorial integrity and sovereignty.
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
Vol. 10, Nº. 1 (May-October 2019), pp. 44-65
Agenda-setting and framing in foreign policy:
the case of Russian and Ukrainian televised coverage of the Crimea case
Yuliia Krutikova, Maria Raquel Freire, Sofia José Santos
46
opinion polls from 2014, most of the Russian and Ukrainian population receive
information mainly from traditional media (KIIS, 2014a; Levada Centre, 2014a).
Aiming to understand what image of the crisis was transmitted in these countries, this
study analysed the news of the national television channels in Russia and Ukraine. This
allows a better understanding about local coverage of the events, bringing additional
information to the Western-based accounts that were privileged at the time. Moreover,
most of the studies published on media coverage of the events in Ukraine focused on the
use of social networks, leaving more traditional means, such as television, understudied
(eg. Onuch, 2015a, 2015b; Surzhko-Harned and Zahuranec, 2017). For the analysis, a
one-month time span from February 24 to March 23, 2014 was selected.
Nevertheless, intending to demonstrate that the Crimea question has appeared in
Russian media agenda in the period of EuroMaidan, the article also analysed several
Russian broadcasts from December 2013 and January 2014. For the analysis of media
discourse and its evolution during the Crimea’s events, a sample of ten news reports
from the four channels registering broader audience (two Ukrainian 1+1 and Inter, and
two Russians 1TV and Rossiya) was selected. For methodological purposes, this study
analysed the news from the night broadcasts once they have a deeper focus on the
conflict issues and cover a broader audience.
In the process of selecting the channels, two main criteria guided the choice: the most
significant share of visualisations in the year 2014; and the close relationship of the
channels with state authorities or financial elites. Within the Russian TV channels, we
chose Perviy Nacionalniy (1TV) and Rossiya, both state-owned. In the case of Ukraine,
two public channels were chosen, governed by two Ukrainian oligarchs, 1+1 of Ihor
Kolomoyskyi and Inter of Dmytro Firtash, with 1+1 having an audience that primarily
speaks Ukrainian, whereas Inter broadcasted in Russian language, directing information
towards the Russian speaking population. We also looked for the opinion polls in both
countries with the aim to understand public opinion during Crimean events which was
as agenda-setting and framing theories allow us to understand greatly informed by
broadcasted media representations. This selection of news-feeds, in combination with
opinion polls, allows us to understand how the process of mediatisation of politics became
evident in the Crimean case.
Structure-wise, this article is divided into four main parts. The first one maps and
explores the theoretical and analytical framework which informs the study. The second
part presents media landscapes in both countries Russia and Ukraine in order to
better understand the media contexts in which specific narratives on the Crimean Crisis
are produced and disseminated. The third one explores the different representations and
interpretations that are promoted and disseminated across both countries and respective
public opinion. Finally, the fourth part discusses collected data taking into account the
theoretical and analytical frameworks, exploring as well how audiences engaged with
representations conveyed in the media.
Betwixt and between: from agenda-setting and framing to policy-
making
Amidst the different elements that influence the lenses upon which we perceive the world
and (re)act towards it, discourse is a fundamental one. By providing a specific logic of
representation based on a system of thought (Foucault, 1994 [1970]), discourse allows
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
Vol. 10, Nº. 1 (May-October 2019), pp. 44-65
Agenda-setting and framing in foreign policy:
the case of Russian and Ukrainian televised coverage of the Crimea case
Yuliia Krutikova, Maria Raquel Freire, Sofia José Santos
47
to (re)construct approaches to reality, create narratives and labels which set the
boundaries within which a specific topic, event or actor will be considered ([Ibidem]; Hall,
1997).
Among discursive actors, the media are central and efficient in diffusing certain narratives
framed in certain discourses (Kuusik, 2010), affecting the representation of reality with
implications in public opinion, particularly regarding the attribution of meaning. In this
way, it is possible to understand the news as participants in the process of construction
of the world and the creation of meaning (Weber, 2010; Robinson, 2002). This dynamic
gains expression in two particularly relevant moments: the definition of the agenda
(McCombs and Shaw, 1972) and the way media frame events and actors in this agenda.
Crosscutting and on the basis of both these processes lie gatekeeping dynamics
(Shoemaker et al., 2013).
According to the agenda-setting theory (McCombs and Shaw, 1972), it is the topics and
events selected by the media that set the agenda in societies. The more attention news
stories give to specific issues, the more likely it is that public opinion will perceive those
issues as important (Shaw, 1979). However, the media end up not necessarily just
merely setting the agenda, but also telling audiences how they should think about it since
media stories are filtered through frames that are established by particular (subjective)
news media command chains (McCombs and Shaw, 1993). How something is presented
to media’s audience (“the frame”) influences the choices people make about how to
interpret and react upon that information and towards the reality it describes (Gofman,
1974). At the basis of agenda-setting, framing theory and practice is the theory of
gatekeeping coined by Lewin (1943). By deciding which stories are told and which ones
are kept out, the gatekeeper decides and hence controls which information and narratives
may enter both public knowledge and public opinion realms. This has consequences
regarding the validation of specific policies addressing the events, issues or actors of
those stories (Hovland et al., 1953; Shoemaker and Reese, 2014). In scenarios of tension
the weight of information and narratives that the media produce is such that many
authors assume the media as an actor in the conflict or as an agent for peace (Rahman,
2014). By selecting information, repeating specific words and using certain cultural
symbols the media influence the perception of the audience regarding a specific situation
and the actors involved (Entman, 1993, 2004).
All three theories (agenda-setting, framing and gatekeeping) are useful for
understanding the communication dynamics and subsequent political effects within
matured democratic contexts, as well as within less democratic, hybrid or even
authoritarian regimes. In fact, although these processes might be increasingly more
complex within democratic contexts as more actors, agendas and unexpectedness is at
play, they are key to explain communication processes as well as hegemonic and counter-
hegemonic forces in all political regimes. The following sections apply these theoretical
models to the case of Ukraine shedding light on the interconnections between media,
audiences and politics.
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
Vol. 10, Nº. 1 (May-October 2019), pp. 44-65
Agenda-setting and framing in foreign policy:
the case of Russian and Ukrainian televised coverage of the Crimea case
Yuliia Krutikova, Maria Raquel Freire, Sofia José Santos
48
The media landscape in Russia and Ukraine
According to data from the World Press Freedom Index 2017, Russia sits in the 148
th
place out of 178 states in the world (RSF, 2017).
4
Despite similarities to Soviet times,
today’s media “neo-Soviet model” (Oates, 2007) is less monolithic concerning structure,
more selective regarding censorship, prefers propaganda to direct control, and places
emphasis on legal and economic methods to eliminate independent voices (Snegovaya,
2014). Currently, the state does not control the entire media market but controls the one
that allows to reinforce its positive image in the society and legitimise its actions in the
conversations between citizens (Arutunyan, 2009). Regarding printed press and internet,
although the Kremlin has less influence in these sectors (Dunn, 2014), “the most popular
titles support Kremlin policy, and several influential dailies have been bought by
companies with close links to the Kremlin” (BBC, 2017). As for TV, which “is the most
powerful sector of the Russian media industry (…) [,] the main national networks are
either run directly by the state or owned by companies with close links to the Kremlin”
(BBC, 2017). The channels 1TV and Rossiya have the biggest reach regarding audience
rates, with 14,5% and 13,2%, respectively (Oshkalo, 2015) and are both controlled by
the state. Since the Ukrainian crisis, Russian state media are said to have intensified the
pro-Kremlin and nationalistic tone of their broadcasts, “pumping out a regular diet of
adulation for Mr Putin, nationalistic pathos, fierce rejection of Western influence and
attacks on the Kremlin’s enemies” (BBC, 2017). An ex-officer of the All-Russia State
Television and Radio Broadcasting Company (VGTRK) in an interview to the Russian
newspaper “Colta” (s.d.) described how the media agenda was constructed and
influenced by the Kremlin during the Ukrainian crisis:
Each week the board of directors met in the Kremlin to get the plan
informing what should be diffused and how the information should
be presented. (...) On Ukraine instructions clearly pointed to wide
coverage, including complete reporting on Crimea, and news from
Kiev and Donetsk. After the referendum, the channel got as an
‘additional task’ from the Kremlin to broadcast on a daily basis
coverage of Crimea’s development, from science to handcrafts, and
how the population life is joyful with the return home. No one
discussed the framing for the news, nor the need to present other
perspectives not so satisfied with the status quo. (Interview with ex-
officer VGTRK, Colta, s.d. a)
Ukraine sits in the 102
nd
place out of 178 states in the World Press Freedom Index (RSF,
2017). Conversely to Russia, most Ukrainian media outlets have private owners
(Rozvadovskyy, 2010), mainly from the most prominent financial groups. For these
groups, media are a way of influencing politics and a tool to protect their financial and
commercial interests (Dutsyk, 2015: 10). Even though in 2014 the media were forced to
make public information on their owners, the property structures are still opaque (RSF,
2016). However, it is acknowledged that most of the media sector is controlled by a small
4
See also Khvostunova (2013).
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
Vol. 10, Nº. 1 (May-October 2019), pp. 44-65
Agenda-setting and framing in foreign policy:
the case of Russian and Ukrainian televised coverage of the Crimea case
Yuliia Krutikova, Maria Raquel Freire, Sofia José Santos
49
group of businessmen with interests in politics, economics and other areas, namely
Dmytro Firtash and Serhiy Lyovochkin (Inter), Ihor Kolomoyskyi (1+1), Victor Pinchuk
(StarLightMedia) and Rinat Akhmetov (Ukraine).
Table 1 - Independent media in transit ratings and averaged scores. 1 corresponds to “Most
Independent” and 7 corresponds to “Least independent”
1999-
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
RUSSIA
4.75
5.25
5.50
5.50
5.75
6.00
6.00
6.25
6.25
6.25
6.25
6.25
6.25
6.25
6.25
6.50
6.50
6.50
6.5
UKRAINE
5.00
5.25
5.50
5.50
5.50
4.75
3.75
3.75
3.50
3.50
3.50
3.75
4.00
4.00
4.25
4.00
4.00
4.00
4.25
Source: Freedom House, 2018
5
All significant shareholders have personal and political interests that continuously adjust
to political conditions and which are reflected in the editorial policy of the media (Dutsyk,
2015). The permanent wars between oligarchs as Ihor Kolomoyskyi and Dmytro Firtash
are visible on the news coverage in their channels. This justified the choice of channels
such as Inter and 1+1 for the analysis of the news transmitted in the crisis period in
Ukraine. Besides, during the protests in central Kiev, the channels interpreted the events
differently. Like Russia, Ukrainian TV is the primary source of daily news for most of the
Ukrainian population (KIIS, 2014a).
The group 1+1 was one of the few Ukrainian channels that defended a pro-Maidan
position and supported demonstrators. During EuroMaidan events this channel actively
gave voice to the Maidan leaders and representatives of the manifestations. In 2012
when the country started to prepare for greater integration with the European Union
(EU), the channel considered changes in Ukrainian foreign policy and positioned itself as
“the company with European values which creates content that changes the way of
people thinking about the world and themselves” (1 +1). According to the director-
general of 1+1, “[o]ur owner shares the same values that we defend” (Mediasat, 2014),
showing clear linkages between the content of the media agendas and its owner’s
orientation. The owner of 1+1 looked at Maidan as an opportunity for the redistribution
of powers in the spheres of influence of Ukrainian politics that allowed him to escape
from the “shadow” and dependency of the established powers in the country (Vasil
Interview, 2016).
The final point that demonstrates the interest of Kolomoyskyi in the fall of the
Yanukovych regime during EuroMaidan events was his appointment as President of the
Regional Administration of the Dnipropetrovsk city by the new Ukrainian government in
March 2014 with the aim of ending separatism in Eastern Ukraine and providing support
to the Ukrainian military. The principal assets of the oligarch were in this region and were
5
“Independent media: Addresses the current state of press freedom, including libel laws, harassment of
journalists, and editorial independence; the emergence of a financially viable private press; and internet
access for private citizens” (Freedom House, 2018).
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
Vol. 10, Nº. 1 (May-October 2019), pp. 44-65
Agenda-setting and framing in foreign policy:
the case of Russian and Ukrainian televised coverage of the Crimea case
Yuliia Krutikova, Maria Raquel Freire, Sofia José Santos
50
under high risk of destabilisation. He was thus able to influence the situation and protect
his business (Kononczuk, 2015).
Regarding the Inter channel, the orientation of the Ukrainian crisis’ coverage changed
entirely in several moments at times even contradicting itself. In July 2013 the channel
actively promoted European integration, whereas from October onwards, and in line with
the country’s politics, it promoted the idea that no one in the EU wanted the integration
of Ukraine and that the country should maintain friendly relations with Russia. One of the
owners of the channel, Sergiy Leovochkin, was head of President Yanukovych’s
administration until January 2014 and supported the government position. However,
after the former Ukrainian president fled from the country, Inter channel, which from the
beginning of the EuroMaidan protests called the demonstrators “radicals ruled by
extremists”, changed the discourse and started to call them “Ukrainian people and
citizens”. Besides, the channel started to strongly criticise the former Ukrainian
authorities who were previously considered as defenders of the regime and order in the
country. Under the Yanukovych regime, Firtash (Inter channel’s owner) was among the
oligarchs whose assets increased during this period of governance. Firtash is also seen
as a businessman who had connections with Russia, engaged in selling Russian gas in
cooperation with Gazprom, Ukraine and the EU for many years (Kononczuk, 2015).
In the media: (re)presentations and (re)interpretations of Crimea
The referendum that took place in Ukraine on March 16, 2014 (Putin, 2014),
6
was the
culmination of a series of tensions, both in Ukrainian politics and regarding the
involvement of external actors, namely Russia and western powers. The context of
increasing tension and political differences soon escalated to violence, which has
persisted till today, echoing also the profound division Ukraine had been facing and
highlighting the lack of a cohesive national identity.
The demonstrations in the centre of Kiev were very much present in the agendas of
Russian and Ukrainian TV news, but the events were broadcasted in distinct ways. The
subjective appropriation of reality in the media became critical with the rise in tension.
From the very beginning of the protests at Independence Square, Russian coverage of
Crimea was taking place. The special correspondents from 1TV and Rossiya in the period
between January and February highlighted that the support of Yanukovych to the
population in that area reflected the desire for Crimea to keep and deepen its ties with
Russia, which was clearly under threat with the anti-government protests taking place.
From December 2013 the main Russian TV channels started talking about the possibility
of a division of Ukraine and the consequent separation of Crimea. Moreover, the
representation of Crimea in the media agenda as a special issue in the face of the crisis
in Ukraine was tailored to broadcast an image of the protesters of Maidan as “the other”
(Mezhygirsky, 2014). The news programme Vremya clearly showed this trend:
6
For more details on the referendum and the events leading to it and following it, see for example Sakwa
(2015), Katchanovski (2015), Averre (2016), Freire (2017).
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
Vol. 10, Nº. 1 (May-October 2019), pp. 44-65
Agenda-setting and framing in foreign policy:
the case of Russian and Ukrainian televised coverage of the Crimea case
Yuliia Krutikova, Maria Raquel Freire, Sofia José Santos
51
Ukraine is currently divided into two parts. One seeks to overthrow
the government and wishes for integration with the European Union,
whereas the other prefers to preserve stability. (1TV, 04.12.2013)
In this same line, Vesty stated that “the crisis is getting deeper and it is becoming clearer
that Ukraine is divided by regional borders” (Rossiya, 12.12.2013).
With the aggravation of the EuroMaidan protests, the Russian channels started to talk
openly about the fact that the Maidan events would lead to the division of Ukraine. In
Ukraine, Inter followed the same broadcasting line. In this tense period, the Russian
channels made it clear that Ukraine was facing chaos and the country was splitting up,
and highlighting that only the intervention of Russia could at least keep a part of the
country united. When the former Ukrainian president fled from Ukraine, Crimea became
one of the main topics in Russian TV (Mezhygirsky, 2014). From the end of February, the
Russian channels reported with all certainty about the separation of Crimea shortly,
though not yet talking about “self-determination”. The turning point was the decision by
the new government in Kiev regarding the abolition of the law on the regional status of
the Russian language. Briefly after, Russian deputies started to discuss how to protect
the rights of the Russian population in Crimea. The Russian media started to broadcast
the message that the inhabitants of Crimea were under threat, stating that
the approved law leads to the destruction of the rights of the Russian
language population, to the abandonment of the rights regarding
the native language, to the destruction of the right to an
independent history. (Rossiya, 26.02.2014)
The news became focused on the need to safeguard Russian minorities or those speaking
the Russian language from “Ukrainian fascists”. The same narrative was used by the
Kremlin to justify its actions in Crimea and was broadcasted by all state-owned media
outlets (Dougherty, 2014: 4). However, the Ukrainian channel 1+1 reported the situation
from a different perspective, defining the protesters against the new regime in Kiev as
“pro-Russian activists” and “separatists”. In this way, 1+1 in its broadcasts was pointing
to the fact that the new government in Crimea was under Russian influence, which was
illegal according to Ukrainian law, referring to “the entering of the region in separatist
hysteria” (1+1, 25.02.2014). The other Ukrainian channel, Inter, which previously
supported Yanukovych’s regime, broadcasted only one news piece with the information
that “Russia will issue the passports of Crimea inhabitants”, including a statement by a
Duma deputy about Crimea’s ‘re-integration’ in Russia (Inter, 25.02.2014). Considering
the uncertainty in the Ukrainian political situation and the close relationship of the
previous government with Russia, at the beginning of Crimean events Inter was
broadcasting a more neutral discourse.
On February 26, in Simferopol, two demonstrations took place, one mainly composed by
Tatars, insisting that Crimea should be kept within Ukraine, and other mainly led by
ethnic Russians, with leader Sergiy Aksenov demanding the independence of Crimea and
asking for Russian support (Expert, 2014). The Russian channels opted for broadcasting
the demands of the second group.
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
Vol. 10, Nº. 1 (May-October 2019), pp. 44-65
Agenda-setting and framing in foreign policy:
the case of Russian and Ukrainian televised coverage of the Crimea case
Yuliia Krutikova, Maria Raquel Freire, Sofia José Santos
52
Demonstrations in Crimea gather millions of people. At the Supreme
Council building, the Russian flag was raised. People state they want
protection against the imposed will of Kiev and demand the
organisation of a referendum about the region’s status. (1TV,
26.02.2014)
On these protests, 1+1 broadcasted opinions from both sides, however, it introduced
information regarding the “unknown instigators of violence”.
Close to Parliament Tatars and local Maidanivci
7
got together. Also,
those supporting Russian forces joined. Between them is the police.
Suddenly, among the crowd, unknown people show up provoking
both sides, demanding that both Ukrainian and Russian flags are
removed. (1+1, 26.02.2014)
Inter also mentioned the defenders of Ukraine territoriality and those that want Crimea’s
separation from Ukraine but called the organisers of the protests “Russian activists”
(Inter, 26.02.2014). In the Russian news, there was information about the massive
support of Ukrainian Military Forces to Crimea, with military forces joining the Crimeans
against the central government in Kiev. The Ukrainian channels did not doubt that in
Crimea a big scale Russian military operation was in course and that there was
increasingly lack of trust in the region about the new central government in Kiev.
The airport in Simferopol is under the control of camouflaged men.
The soldiers admitted they are Russian. However, in the Crimean
parliament, it is stated that these are voluntary self-defence units.
(1+1, 28.02.2014)
However, on the Russian side, the channels broadcasted official statements about the
Russian position of non-interference in Ukrainian matters and that there was no evidence
regarding the involvement of Russian military in Crimea. There was nevertheless clear
support to Sergiy Aksenov, who became the new prime minister of Crimea. According to
Russian sources, he had the required power to “stop the waves of disorder and
provocation arising from the Maidan” in the region. The swift organisation of the
referendum on Crimea’s autonomy initially foreseen for May 25, 2014, that because of
the “complex situation of the conflict which is beyond reasonable” was anticipated, was
actively supported by the Russian channels (Rossiya, 1.03.2014). When on March 1, the
Russian Federation Council adopted a decision on the mobilization of Russian armed
forces in Ukrainian territory, the Russian channels interpreted the decision as necessary
to protect the inhabitants of the autonomous region from violence (1TV, 1.03.2014;
7
Maidanivci participants and supporters of opposition protests in Ukraine by the end of 2013-2014.
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
Vol. 10, Nº. 1 (May-October 2019), pp. 44-65
Agenda-setting and framing in foreign policy:
the case of Russian and Ukrainian televised coverage of the Crimea case
Yuliia Krutikova, Maria Raquel Freire, Sofia José Santos
53
Rossiya, 1.03.2014). However, such decision was considered by both Ukrainian channels
as a “military invasion of Ukraine” (1+1, 1.03.2014; Inter, 1.03.2014).
On March 6, one more extraordinary session of the Supreme Council of Crimea took
place, which decided the referendum should take place ten days earlier. The anticipation
of the ballot was broadcasted as a natural consequence of the nationalist movement at
Maidan that “Ukraine is only for the Ukrainians” (Rossiya, 6.03.2014). The Ukrainian
channels contested the decision stating it was illegal and under the pressure of Russian
guns, representing an attack on the country’s sovereignty. Moreover, the channels
affirmed that the new governing authorities in Crimea were preparing falsified results of
the referendum, referring to the Tatar community vote which would be disregarded
(Inter, 6.03.2014; 1+1, 6.03.2014). Nevertheless, Inter also showed the opinions of
Crimean inhabitants in favour of the referendum and their re-integration in Russia. At
the same time, TV journalists stopped referring to the population of Crimea as part of
the Ukrainian people, and started calling them “compatriots in Ukraine”, “inhabitants of
Crimea” or “Russian speakers”. Those that arrived in power in Kiev continued to be called
banderas”, “nazis” and “fascists”.
In this way, the main idea broadcasted was that Russia should safeguard all Ukrainians
that spoke the Russian language from the powers ruling the country. Regarding Ukrainian
channels, mainly the news broadcasted by 1+1 journalists spoke openly about the
presence of Russian soldiers and even started to call them “invaders” and “occupiers” of
the region, with Russian being considered the “aggressor”, while the voluntary self-
defence forces in Crimea were directly linked to the Kremlin. At this time, Inter opted for
a different narrative, and it was the only channel to do so since journalists describing
events in Crimea refrained from mentioning the presence of Russian military, though in
February this was openly mentioned. This turn in course was mainly linked to the new
political situation in the country after Yanukovych was gone, particularly in the face of
the close connections between the channel’s owner and the former president.
The most turbulent day became March 16 the referendum day. In Ukrainian media
there was a negative feeling about the referendum, insisting on its illegality, highlighting
its ten days’ preparation, and stating results would be falsified since the list of voters
included people with Russian citizenship and individuals that had passed away, and did
not list all Ukrainian inhabitants (Inter, 16.03.2016). That same day, 1+1 opened its
news broadcast in the following way:
The referendum is artificial and under Russian guns. The voting is
not internationally recognised, not recognised by the authorities in
Kiev, and also not recognised by part of the peninsula’s inhabitants
[…] The illegitimate prime-minister Aksenov decided the destiny of
Crimea before the opening of the votes, tweeting that Crimea is
going to be part of Russia. (1+1, 16.03.2014)
The Russian media reported the referendum as taking place according to democratic
principles and international standards. Both Russian channels mentioned that
international observers from 23 different countries monitored the process, and Rossiya
broadcasted a comment by a Serbian representative, supporting the ballot. Voting
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
Vol. 10, Nº. 1 (May-October 2019), pp. 44-65
Agenda-setting and framing in foreign policy:
the case of Russian and Ukrainian televised coverage of the Crimea case
Yuliia Krutikova, Maria Raquel Freire, Sofia José Santos
54
reports referred to people queuing to vote before the opening of the poll stations, showing
how the referendum constituted a dream of the population. It was also stated that there
was a high participation of the population in the vote, including from Tatars (1TV,
16.03.2014; Rossiya, 16.03.2014).
When results were published, the Russian media became euphoric, showing how the
Crimean inhabitants and the Russian population gathered to celebrate “the return home”,
which, accordingly, “was expected for twenty-three years” (Rossiya, 23.03.2014). The
‘re-integration’ of Crimea in Russia was considered as the only possible scenario where
the referendum became the pacific option, saving lives and assuring the right to “self-
determination”. Also, it was stated that “if the west is not happy with the results that
does not mean they are illegitimate” (1TV, 17.03.2014). The bottom-line of Russian
media agenda after the referendum is well-summarised in the expression “Crimea is
ours!”. Also, media actively promoted the idea that the “victory in Crimea became
possible only because Russia is governed by Vladimir Putin” (Rossiya, 23.03.2014).
Table 2 - Main media comments on the referendum
RUSSIAN CHANNELS
UKRAINIAN CHANNELS
Recognition of the referendum and its results
as legitimate. The process complied with
international rules.
Referendum was illegitimate and violated
international and Ukrainian legislation.
Russian authorities confirm results.
Ukrainian government does not recognise
results.
Tatars included in the voting lists.
Tatar population against the referendum and
not included in the voting lists.
High voting participation, including among the
Tatar population.
Low participation in the vote. Russian citizens
voted, and the lists included names of
individuals that had already passed away.
The Russian military from the stationed Black
Sea Fleet did not interfere in the process.
The Russian ‘military invasion’ influenced the
decisions made by the Crimean Parliament.
Western politicians tried to impede the historic
referendum.
Western politicians understand the referendum
threatens borders stability in Europe.
The airport and other infrastructures blockades
were necessary to prevent the mobilisation of
forces from Kiev to the peninsula, especially
those that sought to impede the referendum
about the status of the region.
Separatists took over power in Crimea,
occupied the airport and military facilities.
Massive amount of Ukrainian military that
joined the Crimean governing position.
No significant support from Ukrainian military
to the separatists, Russian media fabricated
those facts.
Reintegration/Reincorporation of Crimea/
Return home.
Annexation of Crimea.
The Ukrainian channels, after the referendum, supported the official view of the
government in Kiev: the referendum did not comply with democratic principles nor with
international law. Three main ideas/narratives were made clear: first, a part of Ukraine
“was stolen”; second, Crimea was now under Russian government responsibility; and
third, annexation was temporary, and that at some point Crimea would be again part of
Ukraine. The referendum was described by both Ukrainian channels as an illegal act of
occupation of part of the territory of a sovereign state. 1+1 went further to compare
the annexation of Crimea to the annexation of territories by the fascist regimes that led
to the Second World War. The EU was described as an ally of Ukraine in seeking to
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
Vol. 10, Nº. 1 (May-October 2019), pp. 44-65
Agenda-setting and framing in foreign policy:
the case of Russian and Ukrainian televised coverage of the Crimea case
Yuliia Krutikova, Maria Raquel Freire, Sofia José Santos
55
revert Russian aggression. This coincidence in narrative is interesting in face of the
different reporting styles of the Ukrainian channels.
What do these contradictory reports tell us about framing and agenda-
setting?
With the fall of Yanukovych’s regime and the formation of the new government in Kiev,
media attention refocused on Crimea. Most broadcasts in Ukrainian media about the
peninsula had a negative tone, whereas in Russia the coverage highlighted the positive
consequences of “Crimea’s reintegration” into Russia. In Russian media, the tone only
changed when referring to the new government in Kiev, with coverage being critical about
it. The only framing that was neutral in all news was related to the referendum date,
including its anticipation to March 16. The abolition of the law on regional languages was
covered by the Ukrainian news briefly, just mentioning the decision (neutral). In the
Russian news, this was broadcasted as a threat to the Russophone population and a
violation of human rights, requiring an intervention to safeguard the “rights of
compatriots”. Demonstrations taking place were described as pacifist and for the
autonomy of the region. However, in Ukraine, these same demonstrations were described
as being promoted by ‘pro-Russians’ and ‘separatists’ with the support of the Kremlin,
with the goal to destabilise the situation in that area and advance with the division of the
country.
The framing ‘referendum’ was another issue treated differently in Ukrainian and Russian
media. In Russia, the referendum was described as representing the willingness of the
people to return to Russia and correct a mistake from history. It was stressed the
democratic nature of the act and its legitimacy, including international monitoring of the
voting. The results were always framed in the people’s willingness to be part of Russia.
Quite on a different tone, the Ukrainian media underlined the illegitimate character of
the vote and how the referendum violated international law. There were no words of
support for the act, underlining how results were falsified and thus not recognising or
validating the results announced.
Broadly put, the negative tone coming from Russian media is directed at the Ukrainian
authorities described as ‘fascist’ and having taken over power through an illegitimate
coup d’état. The negative tone coming from Ukrainian media was directly connected to
issues of sovereignty and the violation of the territorial integrity of the country with
Russian military manoeuvres and the change in power in Crimea being described as an
invasion by separatists and takeover of power under the Russian flag and command.
However, what is most noticeable is the change within Ukrainian coverage of the events,
as the two channels with time became closer in their reporting tone. Whereas Inter at
the time of the EuroMaidan protests broadcasted in a more Russian-friendly way, after
the change in power in Ukraine and the political shifts this implied, changed the approach
and became more critical of Russia. This is also reinforced by the opinion polls as analysed
in the next section, and that also followed this same trend of great diversion at the
beginning of the events, but increasingly united in the narrative with time.
In a nutshell, the analysis of the coverage of Crimea shows that despite addressing the
same topic, the focus of the broadcasting diverged, not only between Ukraine and Russia
(which was expected), but also within Ukraine itself, which was unexpected given the
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
Vol. 10, Nº. 1 (May-October 2019), pp. 44-65
Agenda-setting and framing in foreign policy:
the case of Russian and Ukrainian televised coverage of the Crimea case
Yuliia Krutikova, Maria Raquel Freire, Sofia José Santos
56
channel’s alignment with the Russian position). There was also an increase in the amount
of time dedicated to Crimea, to the exception of the period when the Winter Olympic
Games in Sochi (Russia) took place when the topic ‘Ukraine’ almost disappeared from
the media agenda in Russia. Nevertheless, most of the broadcasted time during this
period was dedicated to Crimea, with use of symbols and strong language, leaving clear
the relevance of the issue for both countries and how it is so differently presented in
Ukraine and Russia, and mostly serving political purposes.
Opinion polls and media influence over opinion-shaping
All analysed channels had a powerful impact on the entry of specific issues and
perceptions about the Ukrainian crisis on the public agenda. The public agenda can be
characterised as the hierarchy of issues during a determined period and is usually
mediated by the public opinion polls about a particular event (Dearing & Rogers, 1996:
40-41).
According to data from the Levada Centre in Russia, the polls that were conducted among
the Russian population show the number of Russians who followed the developments in
Ukraine since December 2013 had tripled in 2014 (Levada, 2014). In early January 2014
the opinion polls conducted about “Overall, what is your current perception about
Ukraine?” pointed to a favourable opinion with 66% perceiving Ukraine as
“good/generally good” and 26% expressing their perception of the country as
“bad/generally bad(Levada, 2014a). After four months a new poll was conducted but
the results changed: the “good/generally good” answer was chosen only by 35% of the
respondents, whereas the perception of Ukraine as “bad/generally bad” increased to 49%
(Levada, 2014b).
Chart 1 - Russian overall perception about Ukraine (%)
When the Yanukovich regime failed, and the new government came to power, 37% of
Russians agreed that power in Ukraine was captured by the radical nationalists, 36% of
respondents believed that in Ukraine there was no a single government at that time.
62% stated that Ukraine was in anarchy and had no legitimate government, 15%
supported Yanukovych as the legitimate president of the country (Levada, 2014c).
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
Vol. 10, Nº. 1 (May-October 2019), pp. 44-65
Agenda-setting and framing in foreign policy:
the case of Russian and Ukrainian televised coverage of the Crimea case
Yuliia Krutikova, Maria Raquel Freire, Sofia José Santos
57
The poll after the referendum in Crimea shows that 88% of the respondents were in
favour of the Crimean referendum result, which led to positive emotions related to
feelings of justice, country pride and joy. 62% of the Russian population recognised the
need to protect Russian minorities from Ukrainian radical nationalists and 38% favoured
restoring historical justice. Responsibility for deteriorating relations between Russia and
Ukraine was attributed by 37% of Russians to Western countries and by 35% to the non-
constructive policy of the Ukrainian authorities. Only 8% of respondents agreed that the
Crimean accession was in effect an annexation (Levada, 2014c). During the post-Soviet
time in Russia, the public agenda always presented the conviction that Crimea should be
returned, 84% believed that the region was unfairly given to Ukraine (ibidem). Therefore,
all the events in Ukraine were perceived by the Russian population as the restoration of
the high and robust Russian power, protector of its population (Gudkov, 2015).
The Ukrainian opinion polls provided by the International Sociological Centre of Kiev
between January and February 2014 showed that the Ukrainians’ opinions about the
EuroMaidan protests had split almost equally. The number of respondents who supported
the protests was 47%, while those who did not support 46% (KIIS, 2014a). These results
could be bound with a different representation of EuroMaidan events by Ukrainian
channels, where 1+1 was pro-Maidan, and Inter was pro-Yanukovich regime. However,
during the Crimean events, the channels aligned their positions and the Ukrainian
perception about Russia considerably changed.
With the increase in tension, and in particular after Russia’s annexation, relations and
perceptions deteriorated. In February 2014 a positive attitude towards Russia was
gathered among 78% of the respondents; and negative attitudes totalled only 13% of
the respondents (KIIS, 2014b). In comparison to the February poll, by May 2014 there
was a decrease of 52% regarding the positive attitude towards Russia, and inversely the
negative tone increased, in fact, it almost tripled, reaching 38%. This inversion in
perceptions is justified by the course of events and the overall deterioration of relations
between Russia and Ukraine (KIIS, 2014c).
Chart 2. Ukrainian overall perception about Russia (%)
Regarding Crimea, 78% of the Ukrainian respondents agreed it was an act of
‘annexation’, 11% disagreed and 12% did not answer (KIIS, 2015). Differently, 86% of
the Russian respondents perceived accession of Crimea as the realisation of the right of
people to self-determination, and just 8% agreed it was an act of ‘annexation’.
When looking at these opinion polls and the broadcasting in Russian and Ukrainian media,
we can clearly see a parallel evolution in tendencies. Somehow the results of the opinion
polls coincide with the information broadcasted and how it was conveying a political
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
Vol. 10, Nº. 1 (May-October 2019), pp. 44-65
Agenda-setting and framing in foreign policy:
the case of Russian and Ukrainian televised coverage of the Crimea case
Yuliia Krutikova, Maria Raquel Freire, Sofia José Santos
58
message the media from both countries replicated the official discourse of the
respective governments, not really bringing to debate different perspectives over the
events.
Chart 3. Accession of Crimea to Russia (%)
Interestingly, the pro-Russian channel in Ukraine at first replicated Russian-support, but
with time shifted the narrative to align with the Ukrainian main political discourse. With
the beginning of pro-Russian demonstrations and the active measures approved by the
Russian authorities, such as authorising the entry of Russian military in Crimea, the
Ukrainian media agenda (1+1 e Inter) aligned their positions, with Russia becoming
broadcasted as the external aggressor that threatens the territorial integrity of Ukraine,
leading to an increase of Ukrainian willingness to get closer to the EU.
Conclusion
This article sought to compare the Russian and Ukrainian television media agendas in the
period of the Crimean crisis, with the objective of understanding the local point of view
about the events; the role of media as agenda-setters and producers of subjective
framings in context of inter-state conflict; the relationship between state authorities and
media; and the impact that media have on public opinion shaping in this particular
matter.
In both countries Russia and Ukraine , media face an unfavourable situation in terms
of their capacity to act independently, facing constant pressure from state authorities or
from the financial groups sustaining them. In the case of Russia this results from the fact
that the television media system continues to follow the “neo-Soviet model”, while in the
case of Ukraine, the channels follow the interests of their owners because they cannot
survive without the financial support of the oligarchs. This has clearly affected the
broadcasting agenda and framing options, revealing an increasingly politicised media
discourse.
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
Vol. 10, Nº. 1 (May-October 2019), pp. 44-65
Agenda-setting and framing in foreign policy:
the case of Russian and Ukrainian televised coverage of the Crimea case
Yuliia Krutikova, Maria Raquel Freire, Sofia José Santos
59
Despite analysing the same events, the media broadcasts were quite different, in terms
of the narratives and their interpretation, influencing and shaping contradictory
understandings and perceptions in the two countries. In the case of Ukraine, the
information that was transmitted by channel 1+1 was distinct from the facts provided by
the Inter channel: when the 1+1 presented clear anti-Russian discourse, the Inter
channel chose more careful narratives to characterise the events in Crimea. By selecting
certain aspects to be broadcasted, rendering some events more visible than others, and
by defining and interpreting events, the media ended up as political actors, conveying
the political message of the respective governments and economic elites, even if at times
changing the narrative. Moreover, as the privileged means of informing the population,
and thus with great potential for influencing and shaping policy opinion, the media
undoubtedly contributed to moulding national identity in both countries and to feed
opinions legitimising and de-legitimising state authorities and decisions. This article
concludes that the media discourse contributed to shape and form public opinion
concerning the Crimean reintegration/annexation by presenting specific facts, omitting
events, reinterpreting discourses, and reflecting the very own interests of both sides
political and economic elites. The analysis made shows the shift in relations between the
two countries with the course of events, highlighting the change in narrative also within
Ukrainian media, and how this was reflected also in public opinion polls. The
crystallisation of perspectives in political interests became clear, as well as the role of
the media in constructing a ‘certain’ reality.
References
Arutunyan. A. (2009). The Media in Russia. Open University Press: Berkshire.
Averre, Derek (2016). ‘The EU and Russia: managing the new security environment in
the wider Europe’. European Policy Analysis, Swedish Institute for European Policy
Studies, http://www.sieps.se/sites/default/files/2016_5_epa_eng_0.pdf [24.09.2018].
BBC (2015). Ukraine Profile media, http://www.bbc.com/news/world-europe-
18006248 [24.09.2018].
BBC (2017). Russia Profile media, http://www.bbc.com/news/world-europe-17840134
[24.09.2018].
Colta (s.d.). ‘Как делают ТВ пропаганду: четыре свидетельства’ [How they make
propaganda on TV: four evidence], http://www.colta.ru/articles/society/8163
[24.09.2018].
Craig, Alexander (1976). ‘Media and Foreign Policy’. International Journal, 31(2), 319-
336.
Dougherty, Jill (2014). ‘Everyone lies: the Ukrainian conflict and Russian’s media
transformations’, http://shorensteincenter.org/everyone-lies-ukraine-conflict-russias-
media-transformation/ [24.09.2018].
Dunn, John (2014). ‘Lottizzazione Russian Style: Russia’s Two-tier Media System’.
Europe-Asia Studies, 6(9), 1425-1451.
Dutsyk, Diana (2015). ‘Ukrainian media during war: 2014 2015’. KAS Policy Paper,
http://www.kas.de/wf/doc/kas_43639-1522-1-30.pdf?151209163730, [24.09.2018].
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
Vol. 10, Nº. 1 (May-October 2019), pp. 44-65
Agenda-setting and framing in foreign policy:
the case of Russian and Ukrainian televised coverage of the Crimea case
Yuliia Krutikova, Maria Raquel Freire, Sofia José Santos
60
Eilders, Christiane (2002). ‘Conflict and Consonance in Media Opinion: Political Positions
of Five German Quality Newspapers’. European Journal of Communication, 17(1), 25-63.
Entman, Robert (1993). ‘Framing: toward clarification of a fractured paradigm’. Journal
of Communication, 43(4), 51-58.
Entman, Robert (2004). Projections of Power: Framing News, Public Opinion, and US
Foreign Policy. Chicago: University of Chicago Press.
Expert (2014). ‘Правительство Крыма отправили в отставку’ [Crimea’s government is
fired], 27 February, http://expert.ru/2014/02/27/majdan-peremestilsya-v-kryim/
[24.09.2018].
Foucault, Michael (1994 [1970]). The Order of Things: An Archaeology of the Human
Sciences. New York: Vintage Books.
Freedom House (2018). “Nations in Transit Methodology: Independent Media”. Available
at: https://freedomhouse.org/report/nations-transit-methodology.
Freire, Maria Raquel (2017). ‘Ukraine and the Restructuring of East-West Relations’, in:
Kanet, Roger E. (ed.) The Russian Challenge to the European Security Environment.
London: Palgrave Macmillan.
Gilboa, Eytan (2002). Global Communication and foreign policy’. Journal of
Communication, 54(4), 731-748.
Hall, Stuart (1997). ‘The West and the Rest: Discourse and Power’, in: Hall, Stuart et al.
(eds.) Modernity: An Introduction to Modern Societies. Maiden, Oxford: Blackwell
Publishing.
Herman, Edward (2003). ‘The Propaganda Model: A Retrospective. Propaganda, Politics’.
Power, 1, 1-14.
Herman, Edward; Chomsky, Noam (1988). Manufacturing consent. The Political Economy
of the Mass Media. New York: Pantheon Books.
Hovland, Carl I., Irving L. Janis, and Harold H. Kelley (1953). Communication and
Persuasion. New Haven, CT: Yale University Press.
Katchanovski, Ivan (2015). ‘Crimea: people and territory before and after annexation’,
in: Pikulicka-Wilczewska, Agnieszka; Sakwa, Richard (eds.) Ukraine and Russia: People,
Politics, Propaganda and Perspectives. Bristol: E-international Relations.
Khvostunova, Olga (2013). ‘A brief history of Russian media’. The Interpreter,
http://www.interpretermag.com/a-brief-history-of-the-russian-media/ [24.09.2018].
KIIS (2015). ‘Думки і погляди населення україни стосовно методів опору інтервентам
/ окупантам: вересень 2015 року’ [The views and opinions of the population of Ukraine
concerning the methods of resistance to the invaders/occupiers: September 2015],
http://www.kiis.com.ua/?lang=rus&cat=reports&id=546&page=8 [24.09.2018].
KIIS (2014a). ‘Cми и доверие к украинским и российским СМИ’ [The media and trust
in Ukrainian and Russian media],
http://www.kiis.com.ua/?lang=rus&cat=reports&id=425 [24.09.2018].
KIIS (2014b). ‘Динамика отношения населения украины к россии и населения россии
к украине’ [How relations between Ukraine and Russia should look like? Public opinion
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
Vol. 10, Nº. 1 (May-October 2019), pp. 44-65
Agenda-setting and framing in foreign policy:
the case of Russian and Ukrainian televised coverage of the Crimea case
Yuliia Krutikova, Maria Raquel Freire, Sofia José Santos
61
polls’ results], http://www.kiis.com.ua/?lang=rus&cat=reports&id=236&page=21
[24.09.2018]
KIIS (2014c). ‘Как изменилось отношение населения украины к россии и населения
россии к украине’ [Сhanges in the attitude of Ukrainians towards Russia and the attitude
of Russians towards Ukraine],
http://www.kiis.com.ua/?lang=rus&cat=reports&id=347&page=16 [24.09.2018].
Kishan, D. and Freedman, D. (2003). ‘Introduction’, in: D. Kishan, D. Freedman (Eds.),
War and the Media. London: Sage.
Kononczuk, Wojciech (2015). ‘Oligarchs after the Maidan: the old system in a “new”
Ukraine’, Centre for Eastern Studies, 162, 1-8,
http://www.osw.waw.pl/en/publikacje/osw-commentary/2015-02-16/oligarchs-
aftermaidan-old-system-a-new-ukraine [24.09.2018].
Kuusik, Nora (2010). ‘The Role of the Media in Peace Building, Conflict Management, and
Prevention’, http://www.e-ir.info/2010/08/28/the-role-of-media-in-peace-building-
conflict-management-and-prevention/ [24.09.2018].
Levada Centre (2014a). ‘События в Украине.Майдан’ [Events in Ukraine. Maidan],
http://www.levada.ru/2014/01/29/sobytiya-v-ukraine-majdan/ [24.09.2018].
Levada Centre (2014b). ‘Отношения России к другим странам’ [The attitude of the
Russians toward other countries], http://www.levada.ru/2014/06/05/otnoshenie-
rossiyan-k-drugim-stranam-6/ [24.09.2018].
Levada Centre (2014c). ‘Происходящее в Украине, Крыму и реакция России’ [Events
in Ukraine, Crimea and the reaction of Russia],
http://www.levada.ru/2014/03/26/proishodyashhee-v-ukraine-krymu-i-reaktsiya-rossii
[24.09.2018].
Lewin, Kurt (1943). ‘Forces behind food habits and methods of change’. Bulletin of the
National Research Council, 108, 35-65.
McCombs, Maxwell; Shaw, Donald (1972). ‘The agenda-setting function of mass media’.
The public Opinion Quarterly, 36(2), 176-187.
McCombs, Maxwell; Shaw, Donald (1993). ‘The Evolution of Agenda-Setting Research:
Twenty-Five Years in the Marketplace of Ideas’. Journal of Communication, 43(2), 58-
67.
Mediasat (2014). ‘Российские СМИ создают не новости, а другую реальность —
Ткаченко’ [Russian media doesn’t create news, but they create another reality
interview with Tkachenko], 28 April, http://mediasat.info/2014/04/28/rossijskie-smi-
sozdajut-ne-novosti-a-druguju-realnosttkachenko/ [24.09.2018].
Mezhygirsky, Andriy (2014). ‘Как российские СМИ поошряли сепаратизм в Крыму’
[How the Russian media encouraged separatism in the Crimea],
http://osvita.mediasapiens.ua/monitoring/ru_zmi/kak_rossiyskie_smi_pooschryali_sep
aratizm_v_krymu/ [24.09.2018].
Naveh, Chanan (2002). ‘The Role of the Media in Foreign Policy Decision-Making: A
Theoretical Framework’. Conflict & Communication Online, 1(2),
http://www.cco.regener-online.de/2002_2/pdf_2002_2/naveh.pdf [24.09.2018].
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
Vol. 10, Nº. 1 (May-October 2019), pp. 44-65
Agenda-setting and framing in foreign policy:
the case of Russian and Ukrainian televised coverage of the Crimea case
Yuliia Krutikova, Maria Raquel Freire, Sofia José Santos
62
Onuch, Olga (2015a). EuroMaidan Protests in Ukraine Social Media versus Social
Networks’. Problems of Post-Communism, 62, 217-235.
Onuch, Olga (2015b). ‘“Facebook Helped Me Do It”: Understanding the EuroMaidan
Protester “Tool-Kit”’. Studies in Ethnicity and Nationalism, 15(1), 170-184.
Oshkalo, Anna (2015). ‘Posted top 10 Russia’s largest media in 2014’,
http://www.russiansearchtips.com/2015/01/top-10-russias-largest-media-2014/
[24.09.2018].
Oates, Sarah (2007). ‘The neo-Soviet model of the media’. Europe-Asia Studies, 59(8),
1279-1297.
Putin (2014). Address by President of the Russian Federation, President of Russia
website, The Kremlin, 18 March, http://en.kremlin.ru/events/president/news/20603
[24.09.2018].
Rahman, Bushra Hameedur (2014). ‘Pakistani Media as an Agent of Conflict or Conflict
Resolution: A Case of Lal Masjid in Urdu and English Dailies’. Pakistan Vision, 15(2).
Robinson, Piers (2002). THE CNN EFFECT The myth of news, foreign policy and
intervention. London and New York: Routledge.
RFS (2017). World Press Freedom Index map, https://rsf.org/en/ranking [24.09.2018].
Rozvadovskyy, Oleh (2010). ‘Media Landscapes: Ukraine’, European Journalism Centre,
http://ejc.net/media_landscapes/ukraine [24.09.2018].
RSF (2016). ‘Facing reality after the EuroMaidan’
https://rsf.org/sites/default/files/journalists_and_media_in_ukraine_-_rsf_2016.pdf
[24.09.2018].
Sakwa, Richard (2015). Frontline Ukraine: Crisis in the Borderlands. London: I. B. Tauris.
Shaw, Eugene (1979). ‘Agenda-Setting and Mass Communication Theory’. Gazette
(International Journal of Mass Communication Studies), XXV(2).
Shoemaker, Pamela; Riccio, Jaime; Johnson, Philip (2013). ‘Gatekeeping’, Oxford
Bibliographies, DOI: 10.1093/OBO/9780199756841-0011.
Shoemaker, Pamela J. and Reese, Stephen D. (2014). Mediating the Message in the 21st
Century: A Media Sociology Perspective. New York and London: Routledge.
Snegovaya, Maria (2014). ‘Stifling the public sphere: media and civil society in Russia’,
http://www.ned.org/wp-content/uploads/2015/10/Stifling-the-Public-Sphere-Media-
Civil-Society-Russia-Forum-NED.pdf [24.09.2018].
Surzhko-Harned, Lena and Zahuranec, Andrew J. (2017). ‘Framing the revolution: the
role of social media in Ukraine’s Euromaidan movement’. Nationalities Papers: The
Journal of Nationalism and Ethnicity, 45(5), 758-779.
Traquina, Nelson (1995). ‘O paradigma do agenda-setting: Redescoberta do poder do
jornalismo’. Revista Comunicação e Linguagens, 21/22.
Vasil, Vladislav (2016). Journalist, Member of the Central Executive Body of the Party
“Right sector” from 2014 to 2015. Kiev: 15 March.
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
Vol. 10, Nº. 1 (May-October 2019), pp. 44-65
Agenda-setting and framing in foreign policy:
the case of Russian and Ukrainian televised coverage of the Crimea case
Yuliia Krutikova, Maria Raquel Freire, Sofia José Santos
63
Televised news selected for this study
1+1 (2014) - TSN
24.02 https://www.youtube.com/watch?v=XcCwju8KrDk
25.02 https://www.youtube.com/watch?v=d1MFTxSsl1s
26.02 https://www.youtube.com/watch?v=DRb9Nv1aAS0
27.02 https://www.youtube.com/watch?v=bLkcvumqv_4
28.02 https://www.youtube.com/watch?v=zk1Ca748xAg
1.03 https://www.youtube.com/watch?v=b6UDesMzQ9s
6.03 https://www.youtube.com/watch?v=6fRvoQJ2_hk
16.03 https://www.youtube.com/watch?v=p9rLpbpRHWs
18.03 https://www.youtube.com/watch?v=F0CR0_9xFRY
23.03 https://www.youtube.com/watch?v=zugsrDHEe2s
Inter (2014) - Podrobnosti
24.02 http://podrobnosti.ua/news-release-list/2014/2/24/20/0/
25.02 http://podrobnosti.ua/news-release-list/2014/2/25/20/0/
26.02 http://podrobnosti.ua/news-release-list/2014/2/26/20/0/
27.02 http://podrobnosti.ua/news-release-list/2014/2/27/20/0/
01.03 http://podrobnosti.ua/news-release-list/2014/3/1/20/0/
06.03 http://podrobnosti.ua/news-release-list/2014/3/6/20/0/
10.03 http://podrobnosti.ua/news-release-list/2014/3/10/20/0/
16.03 http://podrobnosti.ua/news-release-list/2014/3/16/20/0/
18.03 http://podrobnosti.ua/news-release-list/2014/3/18/20/0/
23.03 http://podrobnosti.ua/news-release-list/2014/3/23/20/0/
1TV (2013) - Vremya
04.12 http://www.1tv.ru/news/2013/12/04/
Rossiya (2013) - Vesty
12.12 https://russia.tv/video/show/brand_id/5402/episode_id/939149/
1TV (2014) - Vremya
26. 01 http://www.1tv.ru/news/2014/01/26/
25.02 http://www.1tv.ru/news/2014/02/25/
26.02 http://www.1tv.ru/news/2014/02/26/
28.02 http://www.1tv.ru/news/2014/02/28/
01.03 http://www.1tv.ru/news/2014/03/01/
07.03 http://www.1tv.ru/news/2014/03/07/
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
Vol. 10, Nº. 1 (May-October 2019), pp. 44-65
Agenda-setting and framing in foreign policy:
the case of Russian and Ukrainian televised coverage of the Crimea case
Yuliia Krutikova, Maria Raquel Freire, Sofia José Santos
64
16.03 http://www.1tv.ru/news/2014/03/16/
17.03 http://www.1tv.ru/news/2014/03/17/
23.03 http://www.1tv.ru/news/2014/03/23/
Rossiya (2014) - Vesty
24.02 http://tv-novosti.ru/date/2014-02-24/rossiya/17-00
26.02 https://russia.tv/video/show/brand_id/5402/episode_id/970186/
28.02
https://russia.tv/video/show/brand_id/5402/episode_id/970741/video_id/976060/
02.03 https://www.youtube.com/watch?v=sIqnkd-EkeY
06.03 https://russia.tv/video/show/brand_id/5402/episode_id/972264/
10.03 https://www.youtube.com/watch?v=pOn0t4QQvAc
16.03 https://www.youtube.com/watch?v=a5Ym9VmHUiA
18.03http://tv-news-online.com/vechernie-novosti-bolshie-vesti-na-telekanale-rossiya-
18-03-2015/
23.03 https://russia.tv/video/show/brand_id/5206/episode_id/976156/
Televised news selected for this study
1+1 (2014) - TSN
24.02 https://www.youtube.com/watch?v=XcCwju8KrDk
25.02 https://www.youtube.com/watch?v=d1MFTxSsl1s
26.02 https://www.youtube.com/watch?v=DRb9Nv1aAS0
27.02 https://www.youtube.com/watch?v=bLkcvumqv_4
28.02 https://www.youtube.com/watch?v=zk1Ca748xAg
1.03 https://www.youtube.com/watch?v=b6UDesMzQ9s
6.03 https://www.youtube.com/watch?v=6fRvoQJ2_hk
16.03 https://www.youtube.com/watch?v=p9rLpbpRHWs
18.03 https://www.youtube.com/watch?v=F0CR0_9xFRY
23.03 https://www.youtube.com/watch?v=zugsrDHEe2s
Inter (2014) - Podrobnosti
24.02 http://podrobnosti.ua/news-release-list/2014/2/24/20/0/
25.02 http://podrobnosti.ua/news-release-list/2014/2/25/20/0/
26.02 http://podrobnosti.ua/news-release-list/2014/2/26/20/0/
27.02 http://podrobnosti.ua/news-release-list/2014/2/27/20/0/
01.03 http://podrobnosti.ua/news-release-list/2014/3/1/20/0/
06.03 http://podrobnosti.ua/news-release-list/2014/3/6/20/0/
10.03 http://podrobnosti.ua/news-release-list/2014/3/10/20/0/
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
Vol. 10, Nº. 1 (May-October 2019), pp. 44-65
Agenda-setting and framing in foreign policy:
the case of Russian and Ukrainian televised coverage of the Crimea case
Yuliia Krutikova, Maria Raquel Freire, Sofia José Santos
65
16.03 http://podrobnosti.ua/news-release-list/2014/3/16/20/0/
18.03 http://podrobnosti.ua/news-release-list/2014/3/18/20/0/
23.03 http://podrobnosti.ua/news-release-list/2014/3/23/20/0/
1TV (2013) - Vremya
04.12 http://www.1tv.ru/news/2013/12/04/
Rossiya (2013) - Vesty
12.12 https://russia.tv/video/show/brand_id/5402/episode_id/939149/
1TV (2014) - Vremya
26. 01 http://www.1tv.ru/news/2014/01/26/
25.02 http://www.1tv.ru/news/2014/02/25/
26.02 http://www.1tv.ru/news/2014/02/26/
28.02 http://www.1tv.ru/news/2014/02/28/
01.03 http://www.1tv.ru/news/2014/03/01/
07.03 http://www.1tv.ru/news/2014/03/07/
16.03 http://www.1tv.ru/news/2014/03/16/
17.03 http://www.1tv.ru/news/2014/03/17/
23.03 http://www.1tv.ru/news/2014/03/23/
Rossiya (2014) - Vesty
24.02 http://tv-novosti.ru/date/2014-02-24/rossiya/17-00
26.02 https://russia.tv/video/show/brand_id/5402/episode_id/970186/
28.02
https://russia.tv/video/show/brand_id/5402/episode_id/970741/video_id/976060/
02.03 https://www.youtube.com/watch?v=sIqnkd-EkeY
06.03 https://russia.tv/video/show/brand_id/5402/episode_id/972264/
10.03 https://www.youtube.com/watch?v=pOn0t4QQvAc
16.03 https://www.youtube.com/watch?v=a5Ym9VmHUiA
18.03http://tv-news-online.com/vechernie-novosti-bolshie-vesti-na-telekanale-rossiya-
18-03-2015/
23.03 https://russia.tv/video/show/brand_id/5206/episode_id/976156/